Branding is the process by which a brand's identity is created, designed and managed, connecting it emotionally with its target audience.
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Master of Lifelong Learning in Branding: Branding Creation and Design
You will be trained in strategy, naming, design, management and brandprotection in order to work in agencies, consultancies or develop your own personal project.
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The essentials
Key Data
All the essential information you need to know about this Master's Degree.
- CampusCampus Internacional de Diseño e Industrias Creativas (Sede principal)
- LanguagesEspañol
- ModalityPresencial
- CertificationPropio
- Duration1 año
- Credits60 ECTS
- Starts On01/10/2025
- ScheduleLunes, a jueves de 18:30h a 22:00h. Un viernes al mes de 18:30h a 22:00h.
Do you want to know more?
If you want more information you can fill in the following form and we will send you the official brochure with all the information you need.
Why?
Branding involves completely different professional profiles. Whether your skills and expectations are directed towards design, copy, management, digital, etc. and whether or not you handle editing programs, at UDIT we will enhance your profile as a branding expert without forgetting a general view of the process.
85% of our teachers are professionals who combine teaching with their careers in the branding and marketing consultancy industry.
Professional practice and development of your own branding project: Throughout the programme you will develop, among other shorter exercises, a project of the student's choice that will be supervised and tutored by each teacher to help you launch your own brand or agency.
UDIT Style
Why choose our Master in Branding?
UDIT's Master in Branding: Brand Creation and Design is designed to prepare you as a 360º professional, capable of leading branding strategies combining creativity, analysis and the latest market trends. Unlike other programmes that focus only on the theoretical or technical, we offer a face-to-face experience that confronts you with real problems from day one.
Our master's degree covers the most important aspects of branding:
Brand strategy: You will learn to define what makes a brand unique, its values and how to connect with its audience.
Visual and verbal identity: We will teach you how to create coherent and memorable brands, both in design and communication.
Brand experience: You will design experiences that connect emotionally with consumers.
Global brands: You will learn how to manage brands in different cultures and international markets.
We offer you practical, hands-on training. Unlike other master's degrees that are only online, our face-to-face mode allows you to participate in practical workshops with modern tools. Work in teams on projects that simulate real situations in the working world. Receive direct feedback from expert branding professors. This practical approach ensures that you not only learn concepts, but also know how to apply them in your day-to-day professional life.
During the master's degree, you will have the opportunity to connect with influential professionals in the branding sector. In addition, we offer guaranteed internships in leading companies, where you can put into practice what you've learned and start building your career before you finish the programme.
How does UDIT understand branding?
In a world where competition is increasingly intense, branding has become a key strategic tool to differentiate products, services and companies in the market.
Good branding not only generates recognition, but also trust, loyalty and added value. For us, branding allows us to establish a unique connection between a brand and its consumers.
Who is the Master's aimed at?
The Master in Branding is specially designed for professionals and future leaders who seek to develop a career in the strategic field of branding. It is not a master's degree focused on graphic design or purely technical aspects, but prioritises strategic thinking, brand management and the emotional connection with consumers. It is aimed at:
Marketing, advertising and communication professionals: If you have experience in marketing or communication and want to specialise in brand strategies, this master's degree will provide you with the necessary tools to lead branding projects from a global perspective.
Entrepreneurs: If you are creating your own brand or managing a business, you will learn how to build a solid identity that differentiates your proposal in the market.
Strategic consultants: If your objective is to offer comprehensive solutions to companies seeking to redefine their presence in the market, this programme will enable you to master advanced methodologies for brand analysis and positioning.
Digital professionals: If you work or want to work in digital environments and want to understand how brand strategy can enhance user experience (UX) and strengthen online presence, this master's degree will give you a complete strategic vision.
Design, Fine Arts, Social Sciences or Business graduates: If you have just finished your studies and are looking for a career in branding, this programme will provide you with a solid foundation to stand out in an ever-growing field.
Pioneers
We are pioneers in bringing Design degrees to the university level, creating the first Official Degrees in Product Design, Fashion Design, Interior Design, Video Game Design and Development or Multimedia and Graphic Design.
International Vocation
We have numerous agreements with some of the best universities in the world of design so that our students can incorporate international and multicultural experience into their time at university.
Highest score
Teachers and entrepreneurial vision
85% of our teaching staff are professionals who combine teaching with their careers in industry.
More than 2,400 agreements signed with leading companies in the sector for the professional practice of our students, advice and exchange of experiences and research.
Extraordinary students
Our students are at the heart of the University: they are creative and creative. In a unique ecosystem, we encourage teamwork, personalised attention and participation in national and international competitions to maximise their skills. As a result, our students' work has won hundreds of competitions worldwide.
Syllabus
The Syllabus of the Master's Degree in Branding: Brand Creation and Design is divided into 60 credits and lasts 1 year.
Connecting with companies
The relationship between University-Business is vital for the professional success of students, which is why professional internships are a fundamental aspect of the curricula of all our degrees. UDIT works constantly to promote partnerships with companies, developing an ecosystem of companies and institutions that collaborate in the professional development of our students.
We have signed more than 2,400 active internship agreements with leading companies in the sector such as:
Campus of Excellence
Study in an environment designed for creative talent, with more than7,000 m² of facilities equipped with the latest design tools, animation software and virtual and augmented reality technologies.
The new campus is located in the emblematic Calle Alcalá, 506, a privileged location. Opposite the Quinta de los Molinos Park, a green space with a surface area of more than 20 hectares, with a metro station at the main entrance with direct connection to Gran Vía, several bus lines and Bicimad service.
Alumni Opinions
Learn first-hand what it's like to study at UDIT through their experiences.
Rodrigo Sañudo
Alumni of the Degree in Multimedia and Graphic Design
Having been a restless ass all my life, I decided to leave everything behind, emigrate to Zurich and start from scratch. There I turned my career around, focusing on the creation of digital products in the startup world, a world I had already been playing around with at the beginning of my career. UDIT gave me the opportunity to open my eyes to the new opportunities and life possibilities in front of me.
Career opportunities
Our students in the Master's Degree in Branding: Brand Creation and Design will be able to work in the main companies in the sector in areas and positions such as:
BRAND MANAGER
This is the professional in charge of directing a brand's strategy, ensuring that its mission, vision and values are communicated clearly and effectively. This role is fundamental because all the actions of a company, and not only its products, contribute to its identity and public perception.
BRAND MARKET RESEARCH CONSULTANT
This is the professional who is responsible for analysing the market in order to base branding decisions. Their work involves identifying new market segments and using data to ensure that brand strategies are aligned with consumer needs.
INNOVATION EXPERT
An innovation expert is a professional who focuses on generating new ideas and solving complex problems using innovative methodologies. This expert works to drive the continuous improvement of strategies and the search for new opportunities in the market, thus ensuring the growth of the brand.
BRAND STRATEGY CONSULTANT
This is the professional in charge of creating the visual identity of a brand. This includes the design of elements such as logos, colour palettes and other visual elements that represent the brand and communicate its values and personality effectively. The main objective of this professional is to ensure that the visual identity is coherent and appealing to consumers, reflecting the essence of the brand at all points of contact.
COPYWRITER
The brand storytelling and naming copywriter is responsible for developing the brand's narrative, creating messages that connect with the audience and reflect its value proposition. Their work includes creating engaging content and defining a distinctive tone of voice for the brand.
BRAND DESIGNER
A brand designer is in charge of creating a brand's visual identity, designing elements such as logos and colour palettes. His/her objective is to ensure that the visual identity is coherent and appealing, effectively communicating the brand's values and personality.
ON/OFF VISUAL SYSTEMS DESIGNER - "BRAND TO LIFE".
This designer focuses on the application of the brand's visual identity in different channels, both digital and physical. He or she seeks to ensure a consistent brand experience across all touch points, adapting the visual identity to different media.
MANAGEMENT, TRAINING AND GUARDIANSHIP
This area involves end-to-end brand management, training staff in brand processes and ensuring long-term compliance with standards. Its focus is on maintaining brand consistency and ensuring that all team members understand and manage the brand effectively.
Admission Process
Just follow these four simple steps
Request Information
Fill in the following form, call us on 91 555 25 28 or write to us at orientacion.universitaria@udit.es and solve all your doubts about the qualifications you are most interested in.
Come and visit us
Arrange a visit to our Madrid campus from Monday to Friday from 10.00 to 18.00 hours, sign up for the Open Days we hold on Saturdays or the online information sessions.
Take the entrance exam
To assess your academic skills and make sure you are up to the challenge, you will take a placement test.
Formalise your registration
Once you have taken the test and have been informed of your admission to UDIT, you must book your enrolment to guarantee your place for the next course. Places are allocated on a first come, first served basis.
Frequently Asked Questions
Our aim is to meet the needs of professionals who wish to adapt to a changing market. Our students are looking to keep up to date, retrain professionally or even change direction in their career. Everyone has their own objectives, which is why we offer a wide selection of University Postgraduate Degrees, Advanced Programmes and Lifelong Learning Masters with different formats and durations.
Discover the detailed syllabus of the UDIT Master in Branding.
University degrees may only be awarded by universities or centres affiliated to them. Non-university degrees will not have the same recognition as those awarded by official universities, such as validity in competitive examinations in the "other merits" section or recognition by other educational institutions.
We recommend this programme for creative profiles, with a special sensitivity towards design and technology. Previous knowledge in the area will be an asset, however, it is not a prerequisite.
No, it is not official. The Lifelong Learning Master's Degrees belong to the category of UB-specific degrees, are endorsed by the University and have a vocation for professional specialisation.
The methodology of the Master's will be distributed according to the subjects, although the majority of the classes will consist of 1 theory class, 1 dialogue class reviewing the projects of each student/group and 1 practical class reviewed by the lecturers.
The entry requirement for this degree is to be in possession of an official Bachelor's Degree / Bachelor's Degree / Engineering / Diploma / Higher Degree in Design or similar. You can also reserve your place if you are in the final year of your degree and can finish it before starting the Master's with us.
The Master in Branding: Brand Creation and Design lasts one academic year, from October 2025 to July 2026.
To start the admission process you must request information about the degree through the website, we will send you by email all the information about it and a link to the admission questionnaire. You must answer it and attach your entrance qualification, an updated CV and, optionally, a portfolio or letter of recommendation. Once your application has been assessed, we will send you instructions on how to reserve your place and the financial conditions we can offer you. The place is reserved by paying the enrolment fee.
The qualification is called the Master's Degree in Lifelong Learning. It has a course load of 60 ECTS and is issued by our University.
Yes, we can offer first-time enrolments discounts of up to 25% of the tuition fees. Ask for information about the degree and we will inform you of the promotions that we can apply to study at UDIT.
Quality System
Internal Regulations and Quality System
UDIT's Quality Department ensures excellence and rigour. Our official or own degrees go through a verified protocol of academic and service control.
Provisional timetables and teaching staff may be subject to change. UDIT reserves the right not to offer the degree if it does not have a minimum number of students.