Degree in Advertising and Branding

Because at UDIT we offer you a unique and winning methodology. Based on a vocation for creativity, innovative and up-to-date syllabuses, the incorporation of technology and innovation as the backbone, training based on real projects and the critical thinking instilled by the teaching staff. In addition, we offer you:

1. Privileged location: Our campus in Madrid, with more than 21,000 square metres, includes the new Technology, Innovation and Applied Sciences campus, located on the emblematic Alcalá Street.
2. State-of-the-art facilities: We have 7,000 m2 of new state-of-the-art facilities, adding to the existing 14,000 m2 dedicated to Design and Creative Industries.
3. International recognition: With more than 300 awards, including the National Design Award, our university and students have won national and international awards.
4. Innovative methodology: We are characterised by a formative approach based on excellence, connection with industry, and intensive use of technology.
5. Transformative experience: We prepare our students for a constantly changing and evolving professional environment with a practical and global education.

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The director of the Degree in Advertising and Branding, Rafa Povo, reflects on why this Degree is the future of Advertising:

WHAT IS THE ADVERTISING OF THE FUTURE LIKE?

If you come from the Spanish education system, to study this Degree at UDIT you must meet at least one of the following requirements:

• Having passed the University Entrance Examination (EVAU) with a pass mark.
• Students coming from a Higher Level Training Cycle or FP II.
• Students accessing from completed Spanish university studies.
• Students accessing through the University Entrance Examination for over 25 years old, for over 40 years old and for over 45 years old.

Students coming from educational systems outside Spain:

• Students from pre-university education systems of European Union member states and countries with reciprocity agreements.
• Students in possession of the International Baccalaureate Diploma.
• Students coming from pre-university education systems abroad.
• Students with foreign university studies who gain access through homologation of their studies.
• Students with official foreign university studies completed or not yet completed who are admitted by official validation.

The advertising market is changing in order to adapt to new digital contexts, competition and consumption patterns.

More and more companies are demanding new profiles focused on the media that have emerged in recent years and on the communication codes of the new generations. It is no longer only communication agencies that are looking for advertising profiles, but all large companies and brands are setting up internal departments, which exponentially expands the possibilities for graduates in this degree.

Rafa Povo, director of the Degree in Advertising and Brand Creation, tells you all about it:

THE ADVERTISING OF THE FUTURE

Branding is the process of defining and building a brand. It consists of defining actions that influence and determine the brand value. This includes:

• Defining the brand identity: Creating a unique personality that connects emotionally with the public.
• Developing the visual and verbal image: Designing logos, slogans and other visual elements that represent the brand.
• Brand positioning: Determine how the brand is perceived in the marketplace and work to maintain a positive and consistent image.
• Ongoing communication: Maintain constant interaction with the public through various marketing channels and tactics.

This process is critical as successful branding will build a distinctive and relevant brand value, facilitating the extension of the company's brand in the marketplace, positioning it as a benchmark and placing it in the minds of consumers directly or indirectly.

The first step is to request information, you can do this via the web, by telephone on 91 555 25 28 or by email: orientación.universitaria@udit.es.

The next step is to take the level test, the aim of which is to find out the student's academic competences, allowing you to detect reinforcement actions before the start of the course.

Once you have taken the test and been informed that you have been admitted to UDIT, make a registration reservation to guarantee your place for the next course. Places are allocated on a first-come, first-served basis.

Yes, all degrees offered at UDIT are official and internationally recognised.

You should be careful with other degrees offered on the market as "Official Degrees" that in reality are not. To check if a degree is official, you should consult the website of the RUCT (Registro de Universidades, Centros y Títulos), an official body belonging to the Ministry of Universities that oversees academic organisation and university officialdom.

If you want to study the Bachelor's Degree in Advertising and Branding you can do so without the need to have studied a specific baccalaureate, you must meet the entry requirements set out in art.3 of Royal Decree 412/2014, nor have prior knowledge of aspects such as Motion Graphics, web design, editorial design, UX or 3D design ... All our Degrees start from scratch, so it is not necessary to take a specific type of baccalaureate that trains you in these areas.

What bachelor's degree do you need to study Advertising and Branding?

All our degrees start from scratch, so it is not necessary to take a specific type of baccalaureate.

It is true that due to the type of our degrees, it is usually recommended to take a baccalaureate in arts or science and technology.

The purpose of the entrance exam is to get to know the profile of the future student in order to be able to offer you personalised attention and, if necessary, to reinforce any previous skills, such as artistic drawing.

In no case should you be concerned about your previous training when it comes to getting the most out of our degree courses.

The main objective of the Degree in Advertising and Branding is to train professionals capable of developing creative and effective communication strategies that enhance the image and value of brands. Students will learn to:

• Design impactful and results-orientedadvertising campaigns.
• Create and manage brands in an integral way, from their conception to their positioning in the market.
• Analyse the market and consumer behaviour to adapt branding strategies to current trends.

Discover the detailed syllabus of the Bachelor's Degree in Advertising and Branding at UDIT.

Adobe programmes are installed on the computers set up for this purpose in the classrooms. From the 2025-26 academic year, all UDIT students will have an Adobe Creative Cloud licence that they can use on any device, inside or outside the University.

Of course, by offering you an official degree, you can apply for all the public grants for this type of degree. Moreover, official scholarships are compatible with our internal study grants. If you have a good academic record or if creativity is part of your DNA, don't hesitate to apply for all of them. You can check the details on this link.

Download here a PDF document with the answers to the most frequently asked questions about this Degree, we answer all your doubts!

SOLVE YOUR DOUBTS ABOUT THE DEGREE