DR. Yohan Michel Madrigal Segredo

PhD in Audiovisual Communication, Advertising and Public Relations from the Complutense University of Madrid (Cum laude and International Doctorate). He has a Master's Degree in Audiovisual Production and a Bachelor's Degree in Audiovisual Communication from the Universidad de las Artes ISA, Cuba. He has been a Professor at the Universidad de las Artes ISA; Director, Producer and Scriptwriter of projects for the Computer and Audiovisual Media Company CINESOFT; News Presenter for TVC (Cuban Television) and Director of communication campaigns for the Centro de Reflexión y Solidaridad "Óscar Arnulfo Romero" (Centre for Reflection and Solidarity "Óscar Arnulfo Romero"). He has given lectures and workshops at conferences and festivals at universities in the United States, Canada, Mexico, Panama, Colombia, Ecuador, Peru, Brazil, Argentina, Portugal and Spain. He has served as Jury of the I International Contest of audiovisual works of the II International Congress of Neurocommunication and Neuromarketing (2023) and of the XXXI International Biennial of Scientific Cinema and Image (2022) of the Spanish Association of Scientific Cinema and Image (ASECIC). He has published articles and books in Spanish and foreign journals and publishing houses. He is currently a member of the Scientific Association for Research on New Communication Technologies ICONO14, and Professor of Audiovisual Communication at the University of Design, Innovation and Technology.