UDIT collaborates in the seventh edition of the Allianz EGO Awards, the platform for young designers at MBFWMadrid
As part of the 80th edition of the MBFWMadrid catwalk, which will take place from 12 to 15 September, the seventh edition of the Allianz Ego Confidence in Fashion Award will be held, the initiative that seeks to promote the talent of emerging fashion designers in the country, in order to boost the growth of their careers in the sector.
For the sixth consecutive edition, UDIT, University of Design, Innovation and Technology, is participating in this competition with Maruca García Paredes, Director of the University's Fashion Department, as a member of the professional jury that will evaluate each of the proposals and decide who will be the winners among this year's participants. The jury will also include Ana Rodríguez, director of MBFWMadrid, Andrés Aberasturi, curator of Allianz EGO and Jorge Redondo, founder and creative director of Redondo Brand.
In this seventh edition the participating firms will be: Alineo Studio, ANIDIPLOSIS, BOULARD, CRYPTA, DEVO⅃, DÜA DÜA, EMEERREE, Guillermo Justicia, JOPLIN ATELIER, JOSS BLAKE, JUAN VG, NIMPH, RDRS, THE CURIOUSERS, and Zoe Oms.
The Allianz Ego catwalk, which seeks to discover new talents and boost their business potential, will award, through this contest, a cash prize of €6,000 and professional advice for six months from the hand of UDIT; in addition, in order to provide greater recognition, the winning brand will have to parade in the next edition of the catwalk, to be held in February next year 2025.
Once again, through this collaboration, UDIT, University of Design, Innovation and Technology, continues to strengthen its relationship with Allianz Ego, the most important platform for young designers at MBFWMadrid.
