Master in Branding: building and managing brands with a strategic and creative vision adapted to the new digital environments

UDIT, University of Design, Innovation and Technology, presents this academic year 2025-2026 its new Master of Lifelong Learning in Branding: Brand Creation and Design. This qualification, which will start on 1 October, is designed to turn students into 360º professionals, capable of leading branding strategies combining creativity, analysis and the latest market trends . 

It is a classroom-based programme, structured in seven core subjects that delve into the different stages of the creation of a brand. Subjects such as Brand Strategy, Naming and Narrative, Brand Design, Digital Tools, Multimedia Design and Implementation and Brand Management in the Digital Sphere. Within this framework, the Personal Brand will also be worked on as a tool for building the professional profile of each student and as a discipline to help other people with their Personal Brand . 

This new UDIT Master, directed by the branding consultant Alberto Herencia, offers a practical and close training, in which students face projects that simulate real situations in the working world, in many cases developed by companies in the sector. In addition, throughout the course, 12 lectures will be given by professionals, in which real cases will be discussed.

Thus, the connection with the industry is direct, both through the teaching staff itself, made up of professionals active in the industry, as well as the different master classes and workshops developed throughout the course and, of course, the professional internships . 

"Branding is in everything we do as people and in everything we consume ". 

In recent years, with a social context in which there is great information saturation and high competition, branding has become a key agent in all kinds of decisions: business, communication and cultural . 

This is reflected by Alberto Herencia, a professional specialising in the field, with a solid track record in brand creation in a wide range of industries and countries, and director of theMaster's Degree in Lifelong Learning in Branding: Brand Creation and Design . 

"Branding is in everything we do as people and in everything we consume. It is a cross-cutting activity in almost any profession, from personal branding to all the decisions we make throughout the day", Herencia points out . 

A field in which "there are a minimum of 6 expert professions: research, strategy, copywriting, design, implementation, management...", as the director of the Master himself comments, which translates into a wide range of job opportunities that extend to all existing industries and that make the professional one of the most sought-after and highly valued profiles today.