Masterclass by Nacho Martín: EXPERIENCE, EXPERIENCE, EXPERIENCE. From screens to spaces

On Tuesday 12 March at 18:30, the Multipurpose Space (Colombia Street building) of the Design and Creative Industries Campus of UDIT, University of Design, Innovation and Technology, was visited by Nacho Martín, Design Director at Accenture Song.

Organised by the Official University Master's Degree in User Experience for the Design of Digital Products and Services, in this session, Nacho Martín focused on how digital interactions are reconfiguring our lives and consequently the spaces where we live, shop, learn and have fun. The new environment in which we move and exist has acquired a hybrid or phygital condition that moves its design to a character of multichannel experience unheard of until now.

Doctor of Architecture, Nacho Martín is Design Director at Accenture Song, responsible for projects in which the digital experience reconfigures the space where we live.