Round table: Good Packaging. Spain - Chile Meeting

On Monday 27 November, UDIT, University of Design, Innovation and Technology, hosted the round table Buen Packaging. Encuentro España - Chile, sponsored by ProChile, Chile Diseño and the University itself.

This meeting, in which professionals from different Spanish and Chilean companies dedicated to branding and packaging design took part, had the objective of researching, analysing data and carrying out a broad commercial prospection between both markets, Chilean and Spanish, as well as generating a debate on the success of the internationalisation of the branding and packaging design service sector, understanding the strategy of foreign expansion.

Experience and criteria in the sector

On the Spanish side, David Pérez Medina, Director of the Master's Degree in Graphic Design at UDIT participated as moderator of the round table; Paco Adín, Creative Director and partner of Supperstudio; Neil Fruen, Creative Director and Ana Isabel Terrés, Marketing Manager at the DIA Group.

Juan Emilio Henríquez, Director of the Strategic Design Consultancy SEVEN7 and José Luis Bayer, Executive Director and Partner of the Oxígeno Group, participated as speakers at the round table on behalf of the Chilean delegation.

The meeting was also attended by Catalina Pérez, Founding Partner and President of Chile Diseño and Founding Partner of Diseños Otros Pérez; Alicia María Jesús Vial, Founding Partner of JVD Estudio; Ismael Prieto, Director at the DEO Design Studio; Amparo Urmeneta, Partner at Diseño Humano and Paloma Hidalgo, CEO of Music Paper.

The colloquium was held in the Central Hall of the UDIT Building located at 44 Colombia Street.