Dani Diez, alumni of ESNE's Degree in Fashion Design, presented his brand _DIEZ MADRIZZZ in the showroom of the Allianz EGO platform of the MBFWMadrid catwalk. Inspired by the duality between the dandys of the 19th century and traditional Spanish folklore, Dani Diez presented the collection entitled ___Apología al Sentir_, a line featuring fabrics such as silk organza, taffeta, lurex brocade and knit, in colours such as navy blue, orange, mustard and fuchsia.
Breaking the gender norm and questioning today's society
The reflection of the designer's personal experiences has allowed Dani Díez to show an emotional and sentimental profile that breaks the established paradigms. The collections of the new firm _DIEZ MADRIZZ are defined by the power of narrative, thus managing to immerse themselves in memories and personal stories, a world in which memory is always present.
About Allianz EGO
Allianz EGO is the platform for young fashion talents organised by IFEMA MADRID, which is held twice a year within the framework of MERCEDES-BENZ FASHION WEEK MADRID, the great space for the promotion of Spanish fashion and its most prominent reference. In the words of its creators, "EGO was born in February 2006, with the aim of introducing new designers who understand fashion as a form of expression, as an artistic discipline that is part of the culture of its time, with the ultimate justification of reaching the street, to be accepted by society and thus continue the path of evolution discovering new styles, innovative trends .... In short, a space where to gather and show alternative proposals that will cease to be so once they have been accepted by all to continue, from that moment on, researching and offering new designs to an ever more vertiginous world". From the April 2021 edition, Allianz joins Mercedes-Benz Fashion Week Madrid as a sponsor of the fashion show and its platform for young designers, renamed Allianz EGO.
