UDIT participates as a partner of Allianz EGO, the platform that promotes the emerging Spanish talent of fashion designers.
Within the framework of the 78th edition of the MBFWMadrid catwalk, which will be held in the capital from 12 to 17 September, the fifth edition of the Allianz EGO Confidence in Fashion Award will take place, which will recognise the most creative, disruptive, diverse, sustainable and business-viable collection among the new emerging talents of Spanish fashion on this catwalk.
As in previous editions, UDIT, University of Design and Technology, will participate in this event thanks to the collaboration of Maruca García Paredes, director of the University's Fashion Department, as a member of the jury of professionals who will analyse each of the proposals presented by the designers.
Domingo Rodríguez Lázaro, Founder and Creative Director of Dominnico, Ana Rodríguez, Director of MBFWMadrid Sep. 2023 and Andrés Aberasturi, Commissioner of Allianz EGO will make up, together with Maruca García Paredes, the panel of experts that will evaluate the work of the young talents of the platform.
Thanks to this contest, the Allianz EGO catwalk seeks to promote the creative and business development of the designers who participate in its showroom, rewarding the winner with an economic endowment of €6,000 for the creation of a new collection, which will be presented in the next edition of the catwalk, as well as professional advice, for 6 months, for the business development of the brand by the hand of UDIT.
In this fifth edition, the brands Alineo Studio, ANAMINGO, COCONUTSCANKILL, ELE ABOUT, ELENA MORALES, EstadoDeRuido, ESTELA CLARES, GA GÓ STUDIO, Genís Betrian, KI-FI, KOLLAPSE, Laretta, LARHHA, mariocaravaca and syc are expected to participate.
