How Ogilvy's successful advertising and animation campaign for Suchard, "Life Is" was created

On Monday 22nd January, the Design and Creative Industries Campus of UDIT, University of Design, Innovation and Technology, received the visit of Jesús Rasines, Executive Creative Director at Ogilvy, to talk to the students of the University about Suchard's successful advertising and animation campaign "La vida es" (Life is).

During the session, which was held in the University Auditorium, Rasines explained the creative process involved in developing a campaign of this type and, in particular, how they organised themselves internally at Ogilvy to work on a project as outstanding as this one.