Internationalisation, sales and strategic communication at the 2nd edition of The Business of Fashion
This training plan is organised and developed by UDIT, with the support of Mexicouture and Fundación Casa México .
Between 27 October and 7 November, UDIT, the University of Design, Innovation and Technology, held, for the second year running, The Business of Fashion, an intensive training programme that brings together Spanish and Mexican designers .
This programme, organised and developed by the university itself, with the support of Mexicouture and Fundación Casa México, revolves around the business of the fashion design sector, with an important focus on internationalisation and, of course, on the synergies between two industries, Spanish and Mexican .
On this occasion, Arizbeth Fierro, from KUU; Denisse Kuri, from LAGO; and Concha Orvañanos, from YAKAMPOT, were the Mexican designers who travelled to Madrid to enjoy these two weeks of learning alongside their Spanish counterparts: Vicente Martos, Paloma Suárez and Ana and Patricia Baudesson, UDIT alumni .
Two weeks in which they have been able to enjoy sessions taught by industry professionals and focused on trends, business strategy, brand identity and communication, entrepreneurial skills, innovation and business generation, sales and digital marketing, decision making, expansion and internationalisation and sustainability and responsible branding .
In Arizbeth Fierro's words, the experience at El Negocio de la Moda has been "very enriching. I leave with a clear plan of everything I have to do. Living and sharing it with colleagues here in Spain and Mexico has left me with an open mind, full of energy and with lots of things to do".
For Paloma Suárez, what has surprised her most about El Negocio de la Moda has been "torealise, through these two weeks, that it is not so much about poetry, perfectionism, technicalities... but about being authentic and telling the truths from the heart of our companies, because that way they reach the audience, the public and investors much better".
Two examples of the impact of this training plan on designers, who deepen and broaden their knowledge, while expanding their vision and their frontiers .