FEDE conference 'Relationships that work, competitions that inspire'.

On Tuesday 27 May, from 10:00 a.m., the Auditorium of UDIT, University of Design, Innovation and Technology, hosted the Conference Relationships that work, competitions that inspire, organised by the #ConcursosJustos platform, an initiative of FEDE, the Federation of Advertising and Communication Companies.

The main objective of this conference was to highlight good practices and experiences in the process of competitions between advertisers and communication, advertising, media, events and production companies.

It was attended by representatives of APCP (Association of Advertising Film Producers and Post-producers in Spain), AEAPS (Spanish Association of Advertising and Health Communication Agencies), AEVEA (Associated Spanish Event Agencies), ADC (Association of Communication Consultants) and FEDE itself, all of them part of the platform.

Composed of three presentations and a round table, the conference Relationships that work, competitions that inspire was also attended by professionals and teachers such as Rafael Povo, Director of the Degree in Advertising and Brand Creation at UDIT; Jesús Ovejero, President of the Creative Agencies section of the FEDE and Managing Director of Manifiesto; and Kika Samblás, Founding Partner & Managing Director of Scopen.

Agenda of the day

10:00 am. Welcome and introduction

• Rafael Povo - Director of the Degree in Advertising and Branding at UDIT
• Jesús Ovejero - President of the FEDE's Creative Agencies Section

A vision of the relationship with advertisers

• Kika Samblás - Founding Partner & Managing Director at Scopen

Competitions: a new model of relationship - Fair, transparent and respectful between advertisers and agencies

• Gonzalo Sáiz - Chief Marketing Officer | Professor of Marketing at ESDEM School of Entrepreneurship

Round Table: Competitions done well are shared successes

• Moderator: Sara Iglesias - Founding CEO of Partnership Design
• Marta Alonso - Marketing Procurement Manager of Pernod Ricard Spain
• Adriana Piquet - Managing Director of APCP
• Miguel Ángel Herrero - President of AEAPS
• Ludi García - President of ADC
• Mariano Rodríguez - President of AEVEA

12:00 noon. Networking coffee