Personal branding: what it is and examples of how to work on it
Investing time and effort in building a quality personal brand is highly beneficial in becoming a benchmark. Building a strong personal brand not only allows you to stand out from the competition, but also increases your professional and personal opportunities. That is why we are going to delve not only into what personal branding is, but also how to work on it in order to stand out in a world that is becoming more and more complicated.
What does the concept of "personal branding" mean?
The personal brand is the mark you leave on others, so it must be built on values, skills and experiences. Its usefulness is based on how others perceive the person who is working on it, and how this perception positions him or her in his or her sector.
Creating a strong and useful personal brand, therefore, involves showcasing strengths and skills in a way that is consistent, but also authentic and relatable. A well-defined personal brand helps you stand out, build quality relationships and open up new career opportunities, and that is truly priceless in this day and age!
How to create a well-defined personal brand?
Being clear on how to develop a personal brand, whether for yourself or for anyone else, is important for success. Our Degree in Advertising and Branding will train you as an expert in branding, one of the most in-demand profiles nowadays. Given its importance, we have created a brief guide that details step by step how to build a personal brand.
- The first thing to do is to define realistic and progressive objectives. It is important to know what you want to achieve with it and to focus all your communication efforts on achieving them.
- With this clear, the next step is to identify the target audience. Who do you want to reach? A sportsperson looking for sponsors is not the same as a television presenter who wants to create a community that will help him/her find new work projects, to cite two examples.
- Then you have to create a clear and consistent message that reflects the values of the person you are seeking to promote and what they can offer to those who follow them.
- The next step is something that is very much the order of the day: creating valuable content. Using the different social networks at our disposal is paramount, but also finding other communication channels where the target audience can be present, such as blogs or podcasts. Quality content always positions wonderfully!
- Finally, it is essential to learn to measure results and adjust strategies based on real data in order to keep improving.
Working on building a brand requires perseverance, authenticity and a willingness to learn and adapt. Creating a personal brand is no different in this sense, so let's delve a little deeper into each of these sections!
What goal do you want to achieve?
Defining clear objectives is the key to creating an effective personal brand, as they will guide your efforts and allow you to measure your progress.
What audience/target audience are you targeting?
You need to know your audience in order to create relevant content and choose the right channels through which to communicate. Identifying your target audience helps to define the tone and type of messages that will appeal to them.
Determine your communication tone and message
The tone of messages should be consistent with the personality and objectives of the personal brand. Clear and authentic messages strengthen the connection with the audience and help build trust and loyalty - and it doesn't have to be the same across all channels!
Plan the actions you are going to take
It is best to create a content calendar, as it allows you to implement a well-defined strategy that allows you to achieve your objectives in an organised way and, again, consistent with your personal brand.
Measure and control the results
Measuring the results of each action allows you to adjust your strategy and make progress. Analysing the impact of each message and boosting what works will allow you to reach your goals more quickly, and to set new ones that you had not even imagined!
If you found all this interesting and enriching, imagine everything you can learn in our Bachelor's Degree in Advertising and Branding and our Master's Degree in Branding: Brand Creation and Design. Become the professional that today's world demands, enter a profession with a great future ahead of you!
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