Masterclass by Francisco Javier Rodríguez Fernández: Artificial Intelligence for the "now".

The Innovation Hub of the Campus of Technology, Innovation and Applied Sciences of UDIT, University of Design, Innovation and Technology, hosted the visit of Francisco Javier Rodríguez Fernández, Senior Client Experience and Analytics Manager at KPMG, on Tuesday 22 April at 17:30.

In his masterclass, "Artificial Intelligence for the 'now': how is it implemented in a Big4?", organised by the Master in Artificial Intelligence, he addressed current issues, such as the impact of AI on employment and how it helps organisations to be more competitive.

In this regard, the KPMG expert showed how artificial intelligence enhances day-to-day work, enabling even non-technical people to lead complex projects, thus boosting innovation in companies.

In addition, practical cases of AI that are already generating tangible results in areas such as customer experience, human resources or legal services were analysed. A session to understand how to move from theory to action and, above all, to see that technology and business must always go hand in hand.