Masterclass by José Miguel Clemares: Technology as a fundamental tool in the design of commercial spaces.

On 10 May, the Multipurpose Space (Calle Colombia building) of the Design and Creative Industries Campus of UDIT, hosted the Masterclass Technology as a fundamental tool in the design of commercial spaces, led by José Miguel Clemares, Art Director at Telefónica Tech, in which he spoke about how to create digital experiences at the point of sale, as well as the use of technology in commercial spaces as growth and support for business development.

Storytelling in audiovisual format

With a degree in Audiovisual Communication from the European University of Madrid, José Miguel Clemares is Art Director at Telefónica Tech and has been working in the graphic communication sector for more than 15 years.

Working with clients in a technological company such as Telefónica Tech has allowed him to develop his career at the forefront of new formats, researching new market solutions to converge the digital and the physical. He has always taken into account in his day-to-day work the management of the point of sale and the commercial nature of his designs, as well as the management of his team of designers, who together with the engineering departments have developed different projects to digitally activate the point of contact of the brands.