Masterclass by Kike Valdenebro: Digital product design and development. Connecting brands and people

On Tuesday 25 March, the Campus of Technology, Innovation and Applied Sciences of UDIT, University of Design, Innovation and Technology, hosted a masterclass by the designer and strategist Kike Valdenebro, managing partner and head of design at Muskae, the creative unit of Good Rebels.

The session, entitled "Design and development of digital products: connecting brands and people", was part of the cycle of activities organised by the Master in User Experience and Valdenebro was accompanied by alumni Daniel Sanromán and Julio García Viamomnte.

During the meeting, Valdenebro presented the philosophy and trajectory of Good Rebels, a company that was born more than three decades ago with the aim of breaking with the traditional agency and consultancy models. "We dreamed of a way of helping our clients where creativity and technology went hand in hand," he explained. Since then, the company has been leading a transformation in the way brands communicate with people, focusing on the creation of communities and an ethical and humanistic approach to the use of artificial intelligence and other technologies applied to marketing and user experience.

In addition, throughout the session, he presented several success stories that illustrate how this approach translates into innovative solutions for leading brands.