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Research project

NEUROCREATIVITY APPLIED TO INTERIOR AND PRODUCT DESIGN

Project title: Co-Lab de Neuro-creatividad: Construyendo convergencia colaborativa en el diseño de espacios cotidianos / Neurocreativity Co-Lab: Constructing Collaborative Convergence in designing everyday spaces .

Code: INC-UDIT-2024-PRO20

PI Project: Phd. María Beltrán (maria.beltran@udit.es)

NeuroColab

Can indoor spaces improve our health and creativity?

Project Objectives:
  1. Understand the Influence of the Environment on the Brain: We analyse how different interior design features affect brain activity and emotional responses, using advanced neuroscience tools.
  2. Develop Neuroscience-Based Design Guidelines: We establish guidelines that enable designers to create spaces that improve people's mental health, concentration and creativity.

  3. Integrate Technology into the Design Process: We use electroencephalography (EEG), galvanic skin response (GSR), heart rate (HR) and eye tracking (ET) equipment to measure the neurophysiological responses of users in different environments.

  4. Create a Living Lab: a space to test, practically and in situ, the results obtained by immersive virtual testing. This space will serve as an experimental environment for the validation and optimisation of the proposed solutions.

Un hombre observa una pantalla en la que se muestran drones volando cerca de una roca.
Un hombre sentado frente a dos pantallas de computadora en una habitación oscura, con un dispositivo en su cabeza.

Our approach combines virtual simulations and studies in real environments to assess how variables such as lighting, colours, shapes and spatial layout influence people's neurophysiological and psychological responses.

This methodology allows us to obtain precise data on the preferences and unconscious needs of users, facilitating the creation of more adapted and efficient spaces.

  1. Designing Spaces that Encourage Creativity: We identify the environmental characteristics that enhance creativity, allowing us to design offices, classrooms and other spaces that stimulate innovation and divergent thinking.

  1. Environments that Promote Well-being: We establish design criteria that contribute to stress reduction and mood enhancement, creating healthier and more comfortable spaces for their occupants.

  1. Optimisation of Educational, Work and Health Spaces: We apply our findings to design environments that improve concentration, learning and productivity, adapting to the specific needs of each activity.

This project positions our university at the forefront of research in neuroscience applied to design, offering innovative solutions that respond to current demands for well-being and efficiency in interior spaces. The integration of scientific knowledge in the creative process allows the development of products and environments that are more effective and adapted to human needs, increasing competitiveness in the field of design.

We belong to the ANFA network

We are part of the Academy of Neuroscience for Architecture (ANFA), an international network that promotes the connection between neuroscience and architecture.

Research Team:

Our multidisciplinary team is composed of designers from different fields (architecture, interiors, product, fashion), neuroscientists, psychologists and engineers, all committed to the exploration and application of neuroscience in interior design.

Do you want to know more?

On the relevance of this issue

Here you can read our articles published in The Conversation, which explore how designed spaces can transform our creativity and well-being: