Nine students from the Degree in Multimedia and Graphic Design visit the most prestigious design studios in New York.
Nine students from the Multimedia and Graphic Design Degree at UDIT, University of Design and Technology, have taken part in an exciting educational trip to New York City.
During their stay, they had the opportunity to visit internationally renowned studios such as Pentagram and &Walsh, as well as the prestigious Herb Lubalin Center. The students also took the opportunity to explore some of the fascinating contemporary art museums the city has to offer, such as MoMA and the MET.
The group, made up of nine students nominated for the prestigious international Young Ones awards, left for the Big Apple on 11 May, accompanied by María José Pérez-Luque, Director of the Department, and Mikel Ortega, professor of Advertising, thanks to whom UDIT students have won recognition at these awards for four consecutive years.
Activities organised to immerse oneself in the design of the city
The first visit on the itinerary was to the renowned Pentagram studio, where the students were welcomed by Paul Mehnert, Communications Assistant and Christopher Guerrero, Senior Designer, who shared their experience and knowledge. They were also able to explore ongoing projects and discover how design challenges are addressed in a high-level professional environment, as well as participate in a Q&A session where they were able to interact with the designers and gain valuable advice for their future careers.
The students also had the opportunity to visit the &Walsh studio, run by renowned designer Jessica Walsh. There, they were immersed in the world of brand design and creative strategy by Lauren Walsh, Strategy & New Business and Emily Jing Sum Chan, Producer, while observing the process of creating real projects.
The next destination was the Herb Lubalin Center, an iconic place for lovers of typographic and graphic design. The students were treated to an extensive collection of works and exhibitions celebrating the vision and legacy of legendary designer Herb Lubalin. In addition, they had the opportunity to have a conversation with Alexander Tochilovsky, curator of artworks, where they were able to learn more about the treatment and care they need.
Finally, the trip also included visits to several of the city's most prominent museums: the Museum of Modern Art (MoMA) and the Metropolitan Museum of Art (MET).
