Presentation of the book Creativity in the Advertising Narrative

On Monday 29 April, the Multipurpose Space (Colombia Street building) of the Campus of Design and Creative Industries of UDIT, University of Design, Innovation and Technology, hosted the presentation of the book Creativity in Advertising Narrative, strategy, contents and discourses.

Divided into three thematic areas, this book is the result of collaboration between professors from different Spanish universities and follows in the wake of the previous volume Creatividad en Publicidad, del impacto al comparto, concepción narrativa de la publicidad (Creativity in Advertising, from impact to sharing, narrative conception of advertising).

The event was presented by Juan Carlos Gauli, Director of the Audiovisual and Graphic Creation Department at UDIT, with the participation of Victoria Tur Viñez, Professor of the Department of Communication and Social Psychology at the University of Alicante; Mr. Luis Rodrigo Martín, Professor of Audiovisual Communication and Advertising at the University of Valladolid; Ms. Marta de Miguel Zamora, Doctoral Professor of the Department of Audiovisual and Graphic Creation at UDIT and Mr. Francisco García García, Professor of Audiovisual Communication at the Complutense University of Madrid and Honorary Professor at UDIT.