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What do I need to study Fashion Management and Communication?

  • 16 April 2025
  • 5 minutos
  • Blog

Fashion is much more than design: it is a global creative industry that needs professionals capable of communicating, managing, connecting and leading brands. In the digital era, the role of fashion communicator becomes key totranslate trends into brand strategies, connect with audiences and raise the value of a firm from its narrative and business management.

But what do you really need to study Fashion Management and Communication and how can you prepare yourself to enter this world and stand out in it? In this article we give you the keys to get started on this path and we tell you why the Degree in Fashion Management and Communication at UDIT is the best decision.

Who should study fashion management and communication?

If you are curious, creative and passionate about the world of fashion, but your thing is not design or clothing, but rather brands, strategy, aesthetics, social networks, event organisation, specialised journalism or project management, this is the career for you.

Studying Fashion Management and Communication allows you to explore fashion from a strategic, business and communication perspective. It is ideal for those who are attracted to marketing, public relations, branding, the media or the creation of digital content linked to the lifestyle and creative sector.

If you want to know what bachelor's degree you need to study Fashion Management and Communication, find out here.

What skills do I need to study Fashion Management?

Although you don't need previous experience in fashion, it is important to have certain skills and attitudes that will help you make the most of your training. You should be able to communicate ideas clearly and creatively, be able to analyse and think strategically. You should also have an interest and curiosity for social, cultural and aesthetic trends and for the functioning of the fashion sector at a business level.

What do graduates in fashion management and communication do?

This degree opens the door to a wide variety of professional opportunities, some of the most outstanding are:

  • Communication and marketing management in fashion brands.
  • Management of events, fairs, catwalks and collection presentations.
  • Production of content for specialised media, blogs or social networks.
  • Brand strategy and branding.
  • Public relations and corporate communication management.
  • Account management in fashion or lifestyle agencies.
  • Community management and digital strategy.
  • Image and trend consultancy.
  • Visual merchandising and styling.

As you can see, it is a very versatile career, in constant evolution and with great international projection.

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Why choose the degree in Fashion Management and Communication at UDIT?

At UDIT, University of Design, Innovation and Technology, we are leaders in Fashion. With a unique, comprehensive and up-to-date approach, we train experts in fashion management, communication and marketing. Our objective? To lead the global marketing of fashion products and collections.

Practical and industry-connected approach

From the first course, you will work on real projects, learn to design communication strategies and collaborate with brands, agencies and leading professionals. We have more than 2,400 agreements with companies in the sector, which guarantees you quality internships and job placement opportunities.

Bilingual option: build an international professional profile

If you want to work in a global environment and develop your career in global brands, fashion media or creative agencies, the Bachelor in Fashion Management and Communication is the best option for you. 60% of the teaching will be in English and the remaining 40% in Spanish.

About Fashion: an exclusive meeting with professionals dedicated to fashion communication.

Every year, UDIT holds About Fashion, the fashion communication week in which leading firms, companies and media from the national fashion sector participate in a series of conferences and meetings with students. 

The aim is to bring this profession closer to future students, share knowledge and explore different experiences.

https://www.youtube.com/watch?v=IA5h8_Mt9cM

On-campus networking: the gateway to the global fashion industry

During the four years of training you will live unique experiences by attending masterclasses, workshops and visits with renowned companies and professionals in the sector.

State-of-the-art facilities for a real-life experience

An environment specifically designed to enhance your creative and strategic talents. Our university campus, located in the heart of Madrid, has state-of-the-art facilities: creative laboratories, multimedia classrooms and spaces for fashion events.

All designed to replicate real industry environments, foster collaboration between disciplines and turn each class into a practical and immersive experience. In addition, Fashion Management and Communication students have access to exclusive spaces to experience the organisation of fashion shows and events, working hand in hand with students from other degrees such as Fashion Design, Advertising or Branding.

How can I access the Degree?

To access the Degree in Fashion Management and Communication you need to have passed the EBAU (EvAU or Selectividad) or have equivalent studies if you come from educational systems outside Spain. However, if you have any doubts or you want to know your specific case, our University Guidance team can help you with your specific case.

RESOLVE YOUR DOUBTS

Take the first step towards your future

If you dream of being part of the fashion world from a strategic, creative and global perspective, this is the career for you. UDIT's Degree in Fashion Management and Communication will provide you with the knowledge, tools and network of contacts you need to become a competitive professional prepared to face the challenges of the present and the future.

Find out more today and start building your career in fashion!

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