On 30 November, the outdoor advertising company JCDecaux held the 21st edition of its Outdoor Creativity Awards which, under the slogan "Outdoor Power", reward the work of campaigns devised and designed for the outdoor environment.
Daniel Alcolea Herreros, a final year student of the Multimedia and Graphic Design Degree at UDIT, University of Design, Innovation and Technology, received the bronze medal for his project "Let's make the invisible visible" in the "New Talents" category.
Daniel, who designed a campaign that seeks to promote discussion and raise awareness about the importance of mental health, used statistics that reflect the number of people affected by this problem and presented them in everyday situations such as the use of means of transport. Thus, through design, it seeks to make the problem visible, emphasising that mental health is not something distant and present only in the media, but is part of everyday life, involving the viewer directly.
The jury, made up of twelve professionals from the sector, has placed value on the relevance of creativity in outdoor advertising adapted to the medium in which they are exhibited and has rewarded the innovation and originality of intelligent and reflective campaigns.