ALBERTO HERENCIA

Professional with a solid background in branding in a wide range of industries and countries, with a great knowledge of the Latin American region. Originally from Spain, after living and working in NYC and Bogota, he lives in Madrid, where he started in the design world with Alberto Corazón and in advertising with the current HAVAS. He has worked as creative director for international branding consultancies such as FutureBrand Madrid-NY, and Interbrand. In Spain he directed the brand creation of the Telefónica group between 1998-2002. He has also worked for companies as relevant in tourism as NH Hotels, OHLA-Canalejas, UNWTO; institutions such as United Nations, Madrid City Council; consumer and industrial B2B companies such as Diageo, Deoleo, El Corte Inglés, UNIR, Purever or Globomedia. His work focuses on the creative phase of branding: verbal identity and design, as well as brand strategy and architecture. He has also worked on multiple innovation projects from a brand and product perspective. He occasionally exhibits and publishes his artwork.