TENDAM Sustainibility LAB.

Collaboration with Tendam for the creation of a sustainability laboratory with a holistic perspective

Mission

The Tendam Sustainability Lab (TSL) is a synergistic partnership between the textile group TENDAM Retail*, the University of Design, Innovation and Technology (UDIT)* and the consultancy IDavinci*.

TSL is a collaborative hub for the creation of actions linked to the R&D&I area. Its development focuses on integrating new technologies and scientifically rigorous methodologies that continue to improve the efficiency and sustainability of textile production. Tendam Sustainability Lab is established as a sustainability laboratory that not only facilitates interaction and transfer of results, but also promotes an environment of innovation and serves as a space dedicated to research and development of solutions with a positive impact.

The adoption of technology pursues the objective of positioning the project as a pioneer in the textile industry, demonstrating the importance of integrating innovative methods to optimise processes and address value chain challenges. The project provides valuable capabilities given its collaborative multidisciplinary nature, enhancing interaction with various actors and stakeholders to expand and disseminate good business practices. Two main lines of action have been established: on the one hand, the implementation of a training plan aimed at TENDAM teams and, on the other hand, the development of innovation projects that will participate in competitive calls for proposals.

Manifesto

Key areas of research and innovation

TSL focuses its activity on three main areas: eco-design, traceability and circularity. Its approach is based on applied research and the development of concrete solutions to transform the production and consumption model in the textile industry.

The priority lines of work include:

  • Ecodesign and product: development of training methodologies, sustainable models and systems that integrate circular criteria from design.
  • Production processes: innovation to reduce negative impacts, optimise resources and promote responsible production.
  • Raw materials: ethical and traceable selection from the origin.
  • Product life cycle: following the principles of the waste hierarchy, prioritising prevention, reuse, repair and recycling before recovery and end of life.
  • Waste management: design of solutions to minimise waste and encourage new uses.
  • Traceability: development of tools to measure, verify and communicate impacts throughout the value chain.

The laboratory is positioned as a benchmark space for research, public-private collaboration and knowledge transfer, with the aim of accelerating a real transformation towards new models.

Objectives

  • Transformation lever: accelerate the transition to new business and governance models that favour systemic transformation driven by pillars such as eco-design, circularity and digitalisation to improve competitiveness and resilience, prioritising risk prevention and mitigation.
  • Transversality: the project connects various disciplines in an integral way, promoting transversality between areas such as Design, Production, Marketing, Logistics and Consumer, among others. This not only enriches the training of students, but also promotes interdisciplinary collaboration that reflects the complex challenges of the real world.
  • Development of tools and technologies for the sector: creation of new technologies and practical tools that provide a platform for technological innovation and knowledge transfer.
  • Understanding consumer and customer mindsets, motivations, behaviours and friction points: laying the foundations for pedagogical initiatives and tools that can be used in both industry and educational settings, ensuring a lasting impact on behavioural factors and behavioural patterns.
  • Connecting with the business sector: strengthening the links between the University and the industrial sector, promoting the transfer of results. Establish a solid strategic framework focused on initiatives that encourage change in current practices.
  • Monitoring macro trends, the competitive environment and navigating a complex regulatory framework: ensuring transparency, authenticity and compliance with ethical standards.
  • Generating positive impact: creating solutions that respond to current challenges in the textile sector. This not only drives the advancement of sustainable technologies, but also leads the transition to a circular and regenerative economy.

Team

TSL has a large, solid and interdisciplinary team of researchers, whose composition is adapted to the nature and specific objectives of each project it develops.

Ignacio Sierra

CEO of TENDAMLAB and Corporate General Manager of TENDAM.

With a track record dedicated to the strategic transformation of the international fashion industry, he has been instrumental in redefining corporate processes and implementing social responsibility and communication standards at Tendam since 2000. His leadership in ESG matters has been instrumental in consolidating sustainability as a central axis of the business strategy.

Marcos Martín

Director of Strategic Projects at TENDAMLAB and Founder and CEO of IDavinci.

Expert in strategic consulting for the creation of national and international consortia, with a focus on collaborative innovation. His work focuses on the integration of emerging technologies such as IoT, eHealth and Blockchain, driving technological development and promoting talent through collaborative networks.

Alejandro García

Technical Advisor and Developer at TENDAMLAB and Senior Consultant at IDavinci.

Extensive experience in technology consulting, his work focuses on leveraging the intersection of technological innovation and strategic implementation. Expert in technical development of innovation projects, to advance solutions that drive business efficiency and operational effectiveness.

José Luis Olazagoitia

Strategic and Technical Director at TENDAMLAB and Vice-Chancellor for Research at UDIT

D. in Mechanical Engineering and an expert in leadership and development of research teams, being a pillar in the definition and supervision of innovative strategies and projects. His interdisciplinary approach fosters the integration of new technologies, such as artificial intelligence and robotics, into processes that not only improve productivity and efficiency, but also synthesise complex technical issues into applicable solutions with positive impact.

Karolina Cintron

Strategic Director at TENDAMLAB and Institutional Relations Director at UDIT

Strong track record in business development and organisational transformation, focused on strengthening key relationships and establishing strategic partnerships. His focus is deeply rooted in advancing the innovation and corporate responsibility agenda, ensuring that every strategy implemented is aligned with long-term growth and prosperity.

Adiela Batista

Administrative Management Technician at TENDAMLAB. Director of the Office for the Transfer of Research Results at UDIT.

Expert in evaluation and management of research projects, with a focus on ensuring that innovation initiatives not only meet high standards of academic and technical excellence, but also that they are strategically aligned with corporate objectives and generate a positive impact on the social context.

María Tamames

Sustainability and Impact Coordinator. Responsible for TENDAMLAB training. Researcher and lecturer at UDIT.

Textile engineer and expert in strategic sustainable development, she leads initiatives focused on the integrated management of impact methodologies. Her work focuses on traceability and the development of eco-design and circularity models, oriented towards the protocolisation and systemic parameterisation of the textile supply chain.

David Rosas

Technological and environmental expert at TENDAMLAB Researcher and lecturer at UDIT

His work focuses on the implementation of digital technologies and user-technology interaction. His work in coordinating digital methodologies and demonstrators is crucial for the advancement of digital inclusion and technological diversity.

Carlos Lli

Expert in Life Cycle Assessment (LCA), Digital Industry and Business Models and Researcher and Project Manager at the Vice-Rectorate for Research at UDIT.

D. in International Business Management, a specialist in Finance and Civil Engineering, with a solid background in both industry and academia. His experience in the digital industry includes the development of projects focused on human-robot collaboration, with a focus on the analysis of human behaviour in complex and highly automated technological environments.

Alberto Ramos

Textile Technical Expert at TENDAMLAB. Researcher and teacher at UDIT

Expert in the use of textile technology and tools for the creation and simulation of fabrics with programmes such as Apex 3 by Shima Seiki, for subsequent use in 3D projects with software such as Clo 3d, Brozwear, or Shima Seiki 3d Modelllist. Experience of more than 20 years as a technician in knitting design and new design technologies. Expert in the operation and programming of rectilinear knitting machines.

Mariana Gramunt

Expert in Textile Traceability at TENDAMLAB. Co-founder of T_NEUTRAL. Researcher and lecturer at UDIT

Specialist in textile traceability processes and systems in the supply chain, Extended Producer Responsibility (EPR) and ecomodulation. Extensive experience in the design, implementation and evaluation of waste management systems under regulatory frameworks. Co-founder and executive director of T_NEUTRAL, an organisation working to provide solutions towards a textile waste-free horizon to accelerate the circular transformation.

The TSL Circular Design methodology


The TSL Circular Design approach proposes a new way of addressing sustainability in the textile sector, building bridges between academic knowledge, business practice and applied innovation. This methodology was born from the collaboration between TENDAM, the UDIT university and the IDavinci consultancy, and is consolidated as a methodological framework that integrates science, creativity and technology with a transformative purpose.

The TSL method is based on the observation of the product life cycle as a guiding thread for the development of sustainable solutions. Through applied research, rigorous analysis and collaborative design, a common narrative is built between the different actors involved in the fashion value chain.

TSL Circular Design articulates an interdisciplinary ecosystem where technical knowledge meets creativity and intuition. The methodology allows for the exploration of new ways of making sustainability, with an approach that favours LBD(learning by doing) and the integration of interdisciplinary knowledge.

In this environment, design becomes a critical tool for ecological transition. Each TSL-driven project starts from data analysis, the use of emerging technologies and expert consultation, but also from the intuitive and contextual knowledge of those who design, produce and consume.

TSL Circular Design is a living and plural methodology, where scientific research, practical experimentation and entrepreneurial vision coexist with the aim of activating a tangible systemic change in the textile and fashion industry.

research

Strategic Project for Economic Recovery and Transformation in the Circular Economy (PERTE)
  • Project name: Digital twins. Innovation in the implementation of generative tools for positive impact in textile production (GeiTex).
  • Thematic: Digital transformation of the supply chain.
  • Description and objectives: The project proposes the implementation of an innovative textile production process, based on the use of Digital Twin technology, a generative 3D work and visualisation tool, capable of creating digital products for the fashion industry. This tool will revolutionise the garment design and production process, allowing for a significant reduction in resources, phases, production times and waste flows generated through traditional methods.

Public-private collaboration projects-State Plan for Scientific, Technical and Innovation Research 2024-2027

  • Project name: Platform for decision support for Textile E-Commerce considering the business model including environmental impact and consumer perception (PlaCeTEx).
  • Thematic: Decarbonisation E-Commerce Model .
  • Description and objectives: creation of a platform that allows the combination of three factors that are relevant to e-commerce operations, such as cost, time and environmental impact. It seeks to make the textile sector more transparent and to make the metrics truly comparable, especially in terms of environmental impact, and therefore seeks a tool that can be a reference for the sector's stakeholders.
Textile and Fashion Circularity Report 2023-2024 (hyperlink https://udit.es/actualidad/el-observatorio-del-textil-y-la-moda-presenta-en-udit-el-informe-2023-24-de-circularidad-textil-y-moda/)
This report by Observatorio del Sector Textil y la Moda in collaboration with PwC is presented as a strategic tool to understand the evolution of the sector, its structural challenges and emerging opportunities around sustainability, innovation and competitiveness.

This report provides an up-to-date and rigorous overview of the main transformations affecting the textile and fashion industry, incorporating analyses of trends, consumer behaviour, regulatory impact, digitisation and circular transition.

Published chapter: Transformative design: circular strategies for an integral and collaborative sustainability. María Tamames Sobrino. University of Design, Innovation and Technology (UDIT).

LINK REPORT: Hyperlink:

https://observatoriotextilymoda.es/wp-content/uploads/2024/10/Informe_Observatorio-Textil-y-Moda-2024.pdf

Publication of Technical Committee Results CT.36

As a result of the work carried out by the Technical Committee CT.36 on Circular Economy in the textile sector, the report entitled "Analysis of the circular economy in the fashion sector" will be published, which includes the main conclusions, good practices, challenges and proposals to accelerate the circular transition in the industry.

Expected publication date: July 2025.
This document is part of the technical framework of the National Environmental Congress (CONAMA 2024) and is intended to serve as a reference for professionals, institutions and companies in the sector.

Training and Dissemination

CIRCULAR DESIGN TRAINING

The Circular Design Training programme is designed to strengthen key sustainability competencies and skills, promoting a conscious and critical discourse on sustainable fashion initiatives, supported by effective tools for implementing solutions. This programme offers a key opportunity to strengthen resilience, foster collaboration and amplify positive impact. More than 200 professionals from TENDAM's Design, Purchasing, Communication, Marketing and E-Commerce departments have actively participated in this training, with the collaboration of specialised teachers from UDIT (University of Design, Innovation and Technology) and leading industry experts in sustainable development.

Una persona presenta un entrenamiento sobre diseño circular en un auditorio.
Dos mujeres participan en una conversación en un evento, una de ellas habla mientras la otra escucha.

The programme's objectives are aligned with the Sustainable Development Goals (SDGs).

Its implementation focuses on the adoption of advanced sustainability and circular design practices, integrating principles of shared responsibility and improved decision-making:

  • Expand general knowledge on sustainability and design for circularity: Develop an in-depth understanding of the principles and practices underlying sustainability and circular design, enabling effective application in diverse contexts.
  • Investigate current practices in industry on the actual implementation of circular design strategies: Analyse and evaluate concrete examples from industry that have successfully incorporated circular design strategies, identifying the challenges and opportunities they present.
  • Promote the use of sustainable materials and innovative techniques: Encourage the adoption of materials with lower environmental impact and advanced technologies that improve the efficiency and sustainability of design.
  • Develop practical skills in circular design: Facilitate workshops and practical sessions where participants can apply the concepts learned.
  • Encourage collaboration and knowledge sharing: Create a space for designers and industry experts to share their experiences, ideas and best practices in sustainability and circular design.

Partners

Textile and FashionObservatory (OTYM)

This entity, with which Tendam Lab is associated, is an instrument for the sectoral transformation of the Spanish textile and fashion sector based on the principles of sustainability and circularity in accordance with the European and Spanish 2030 strategy for these industries.

It is also a forum for strategic reflection, a space for business cooperation and a public-private coordination entity to promote the transformation of the entire value chain of the Textile and Fashion Sector.

It is a tool for coordinating the actions of its related organisations before national and European public administrations in their social, political, economic, technological and environmental decisions, so that these are favourable to the sustainable development of companies, human teams, customers, suppliers and collaborators, as well as the rest of its strategic stakeholders.