The One Club Miami double nominates The Atypical University, Big Toys campaign for UDIT
- Created in 2022 by The One Club Miami, these awards seek to put the spotlight on the best creative talent in the region .
- Big Toys, the agency behind the La Atípica Universidadcampaign , is based in Miami as well as Madrid.
The Atypical Universitycampaign by Big Toys for UDIT, University of Design, Innovation and Technology, has been nominated for two The One Club Awards Miami, specifically in the Art Direction - Craft and Integrated Campaign categories .
The awards, whose winners will be announced in December, were created by The One Club Miami (part of the prestigious The One Club for Creativity, based in New York) in 2022 with the aim of shining a light and spotlight on the best work and, ultimately, talent in the Miami region .
The Atypical University is directed by Mikel Ortega, alumni and professor at UDIT and founder of Big Toys, and stars a group of students from the university. A multi-channel campaign that perfectly reflects the unique character of UDIT, based on a powerful message: where creativity and the extraordinary become the everyday.
Big Toys, with offices in Miami and Madrid, already knows what it's like to win awards such as Laus, One Show, cdec, AMPE or FFFB (Fashion Film Festival Berlin) and to work for leading international brands such as Netflix, MTV, Nike, TikTok or Amazon Prime .