UDIT hosts FRACASO®, a meeting organised by Fail Fast with the participation of Puli Arancibia and Álvaro Rey

On 23 March, the auditorium of UDIT, University of Design and Technology, hosted "FRACASO®", a meeting organised by the digital experience studio Fail Fast.

This session featured Puli Arancibia, founder and creative director of fagerström®, and Álvaro Rey, CEO and creative director of Andtonic.

Arancibia and Rey shared their experience on the frequent relationship between innovation or creativity and the failure that accompanies many firsts. An approach that focuses on the culture of failure and the importance of seeing mistakes not as the end, but as an opportunity for growth and improvement to achieve success.

The conference is part of a series of lectures on design and innovation in which the studio highlights the value of failure as another way of learning to achieve success, and does so through the experiences of professionals in the sector.

The talks lasted approximately one hour. Once they finish, it will be time for networking: attendees can take the opportunity to discuss, meet and share ideas accompanied by music and good atmosphere.

Fail Fast is a multidisciplinary digital experience design studio. It has profiles specialising in UX design, UI, product design, research, strategy, motion, multimedia, content and growth marketing.