UDIT brings together some of the biggest names and companies in fashion communication at About Fashion.

More than 400 attendees and a total of twelve speakers representing some of the most prominent firms in the national fashion sector.

This is the balance of About Fashion 2024, the second edition of the conference organised by the Degree in Fashion Management and Communication at UDIT, University of Design, Innovation and Technology, which promotes meetings with different leading companies and representatives of the fashion communication sector and which aims to share knowledge and explore the different experiences of the participants.

Nieves Álvarez, Juan Duyos, Sergio de Lázaro, María Fernández-Miran and Adidas are some of the references that have participated in the II edition of About Fashion.

For three days, the UDIT University Campus breathed fashion thanks to the participation of some of the most important representatives of the fashion communication and management sector.

The second edition of About Fashion was opened by the designer Juan Duyos and the fashion consultant Blanca Jiménez de la Hoz, who took part in an entertaining talk that thrilled all the attendees.

The second day featured the participation of Jordi Closa, Director MakerLab Network at Adidas, who gave a talk on trends and avant-garde; the designer Sergio de Lázaro, who spoke about his new career as Creative Director of Bernhayer; Carmen de la Puerta, Founder and Designer of VOGANA, who spoke about the challenge of entrepreneurship in the 21st century; the renowned journalist Jesús María Montes-Fernández, who gave a workshop to teach students how fashion is made on television and, finally, the University Auditorium was visited by the journalist and writer María Fernández-Miranda, who presented her successful new book "The Balenciaga Enigma".

The last day of About Fashion began with the participation of the model, presenter and businesswoman Nieves Álvarez, who gave an inspiring talk about her professional career and the versatility she has experienced throughout her career; to finish, the round table "Spanish Fashion: How brands conquer us on Instagram", featured Tania Pardo, Founder and Creative Director of JIMENAS and lecturer at UDIT; Pilar González Alcón, Creative Director of Galcon Studio; Victoria Cardiel Benedí, Founder of Maràvic Collection and Nana Golmar, Founder and Creative Director of Nana Golmar.