How to learn how to design a logo?
Designing a logo is a very important process for any type of company, as this image will be the face of the brand in all the communication channels in which it is present, it will literally be the first contact with potential customers!
A good logo, therefore, must capture attention, but also communicate values and differentiate a business from its competitors. Luckily, creating a logo is much easier than it looks, you just need to be clear about the steps to follow and the tools to use!
What is a logo?
A logo is a graphic design that identifies a company or a brand. However, contrary to what many people think, it is not only an image, it can also include text!
The main objective of a logo is to create a visual identity that is easily recognisable and important, that consumers remember when they need a product or service like the ones behind it.
Furthermore, as our students of the Official Degree in Advertising and Branding already know, a logo must transmit the values and personality of the company, as it is a key element when it comes to differentiating it from its competitors and establishing an emotional connection with the target public.
How to design a logo?
It is not complicated, but designing a logo implies a creative and strategic process in which each step must be carefully followed in order to obtain a really useful and impressive result.
- The first thing is to be clear about the essence of the brand, its mission and vision, as well as the values it wishes to transmit.
- Observing the logos of other companies, both in the same sector and in any other, is an ideal exercise for inspiration.
- The next step is to sketch several ideas on a blank canvas, either by hand or using design software.
- With a design in mind, choose a colour palette that represents the brand.
- If the logo includes lettering, it is necessary to select a font that is both legible and a reflection of the company's personality.
- With all these elements, it only remains to use one or several graphic design tools to create the final design of the logo.
Tips to create a logo from scratch
Creating a logo from scratch may seem complicated, but following the previous steps, you only need to have some clear tips that will allow you to obtain a professional result.
Knowledge of the target public
Understanding the company's target audience is fundamental when designing a logo. Researching who the potential customers are and what they are looking for is essential to get it right.
Add appropriate and relevant elements
It is necessary to include visual elements related to the brand's identity, which transmit its essence, are easily recognisable and are in line with its values and personality.
Simplicity
Simplicity is a determining factor in logo design. A simple logo is easier to remember, but also to reproduce and understand in different sizes and formats.
Good use of colours
It has been proven that colour has a great psychological impact, its mere presence can evoke different emotions. That is why the colour palette used in a logo should not only be chosen according to its aesthetics, but also according to what you want to convey.
Main tools for logo creation
When creating a logo, using the right tools makes the task much easier, and these are some of the most recommended ones!
- Canva is an online graphic design platform that is perfect for designing a logo even if you have no knowledge of graphic design. Its interface is intuitive and allows you to obtain professional results with just a few clicks.
- Adobe Illustrator is the tool preferred by many professional designers for the creation of logos, as it allows you to create vector graphics that allow you to scale the logo to any size without loss of quality and export it in any type of format.
These tools make the design process easier, and if you enrol in our Official Degree in Multimedia and Graphic Design or Degree in Advertising and Branding you will have no problem making the most of them to design logos!
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