Official Master's Degree in Fashion Marketing and Communication

The fashion sector increasingly demands professionals capable of connecting brands with new generations through innovative, digital, and globally-oriented strategies.

This Master prepares you to lead that change from the heart of Madrid, with a creative, technological approach that is intrinsically connected to the real industry. You will learn to design campaigns, build brand narratives, collaborate with creative profiles, and master the key tools of contemporary fashion marketing.

Studying at UDIT means surrounding yourself with active professionals, working with agency methodologies, and immersing yourself in a high-level creative environment where fashion and communication are conceived strategically and contemporarily.

This Master is designed for graduates in areas such as Communication, Advertising, Marketing, Fashion, Fine Arts, Design, or related disciplines, who wish to orient their professional profile towards marketing and strategic communication within the fashion sector.

It is also an option for those from other fields who are already working in fashion and seek to acquire current tools to manage brands, create content, or lead communication projects with impact in the industry.

This Master is designed for those seeking to professionalise their passion for fashion from a strategic perspective. If you are interested in how a brand is built, how a firm’s values are communicated, or how to connect with audiences in today’s digital and global landscape, this is the place for you.

It is particularly suited to profiles from Communication, Marketing, Advertising, Fashion, Design, or Fine Arts. It is also ideal for active professionals wishing to reorient their careers towards the management and communication of fashion brands with a contemporary, creative, and business-oriented outlook.

Yes. You may study the Master in the on-campus format in Madrid or 100% online from anywhere in the world.

The on-campus format is delivered at the UDIT Campus, in the heart of Madrid. Here, you will experience the Master from within, surrounded by the city’s energy, in direct contact with industry professionals, participating in activities, events, masterclasses, and group dynamics. It is an immersive experience that connects you with the industry from day one.

In the online format, learning adapts to your pace and location, without losing the UDIT essence. You will have access to live and on-demand classes, follow-up sessions, continuous contact with the teaching staff, and activities designed to foster active participation and international networking.

Both options share the same curriculum, the same practical focus, and the same academic rigour. Whichever option you choose, you will live the UDIT experience to the fullest.

During the Master, you will work on real projects linked to brands, market challenges, and concrete situations within the fashion sector. The approach is 100% practical: from live briefs to creative proposals and action plans. You will develop campaigns, brand strategies, influencer activations, content productions, fashion experiences, and much more.

The entire process is assessed: analysis, strategic planning, creativity, execution, and professional presentation. It is not merely about "submitting", but about learning to think, create, and communicate like an industry professional.

Everything is oriented towards ensuring you leave the Master with a solid vision, a powerful portfolio, and experience that is applicable from day one.

External internships are optional but represent a genuine opportunity to come into direct contact with the fashion sector. You may undertake them in specialised companies and agencies in communication, branding, digital marketing, public relations, or content production.

The University has a specific department that guides you through the process: from searching for opportunities to managing the agreement. You choose where you want to focus your profile, and we help you take that step.

These internships are designed to apply what has been learned in the Master in real-world environments, gain experience, and begin to build your professional network within the industry.

Yes, and increasingly so. The sector demands specialised profiles that know how to connect brands with their audience through strategy, creativity, and knowledge of the digital environment. Merely possessing good taste or keeping up to date with trends is no longer sufficient: brands require professionals capable of designing narratives, managing image, leading collaborations with influencers, planning campaigns, interpreting data, and activating communities.

Graduates of the Master can work in marketing departments, agencies, media, consultancies, showrooms, or by launching their own projects. The fashion industry is undergoing a full transformation, and this profile is at the centre of that change.

Yes, this Master can be subsidised by FUNDAE. Please consult our admissions department for full details. FUNDAE is a public entity that manages funds allocated for vocational training scheduled by companies, which can be made effective through bonuses (rebates) on their Social Security contributions. They facilitate access, through subsidies, to free, quality training for all employees.