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Official Online Master's Degree in Fashion Marketing and Communication

The Online Master in Fashion Marketing and Communication prepares you to lead brands capable of influencing culture and the market. You will develop skills in digital marketing, branding, creative direction and multichannel communication. All from an innovative and sustainable vision of the fashion system.

Una sesión de fotos de moda con modelos en un ambiente elegante.
Una sesión de fotos de moda con modelos en un ambiente elegante.
The essentials

Key Data

All the essential information you need to know about this Master's Degree.

  • Campus
    Campus Online
  • Languages
    Spanish
  • Modality
    Online
  • Certification
    Oficial
  • Duration
    9 meses
  • Credits
    60 ECTS
  • Starts On
    01/10/2026
  • Schedule
    Lunes a jueves de 19:30h a 21:00h
  • Seats
    60

Do you want to know more?

If you want more information you can fill in the following form and we will send you the official brochure with all the information you need.

UDIT Style

Study the Online Master's degree in Fashion Marketing and Communication at UDIT

The Online Master’s in Fashion Marketing and Communication at UDIT is a professionally focused programme designed to help you develop a strategic, creative and versatile profile, ready to lead end-to-end strategies within the fashion sector.

You will cover the core areas of marketing and communication: from marketing plan development—strategic, digital and experiential—to brand management, editorial styling, art direction and public relations, with a clear connection to how the industry operates in practice.

You will learn to design and deliver multichannel campaigns and visual communication proposals with rigour, applying current methodologies that strengthen critical thinking and adaptability in creative, multidisciplinary environments.

Throughout the programme, you will develop an in-depth understanding of the fashion ecosystem: its sociocultural dynamics, business structures, and the factors that shape brands, audiences and commercial outcomes.

Also available in on-campus mode.

Una modelo luciendo un vestido blanco posa en un sofá mientras otra persona sostiene un reflector.

Design fashion campaigns that make an impression

The Online Master's Degree in Fashion Marketing and Communication allows you to develop your talent in a creative and innovative environment.

With a global and professionalising approach, the programme combines creativity, aesthetic vision and strategy to train professionals capable of designing and leading brand projects. In addition, you will have access to masterclasses, events and meetings with experts in the sector, who will share their experiences and the keys to success in the industry.

This master's degree not only improves your technical skills, but also challenges you to reflect on the role of fashion as a cultural and social engine, preparing you to lead its communication in a global environment in constant transformation.

We are endorsed by

Prizes and awards

Tres mujeres posan sonrientes frente a tres cajas decorativas de colores vibrantes en un entorno luminoso.
Logotipo de Samsung eGO en color dorado.
Logo de la Mercedes-Benz Fashion Week en Madrid.
Logotipo del premio Pierre Cardin para jóvenes diseñadores.
Logo del Premio Manteco a la Sostenibilidad.

The talent of our students in theFashion area is a protagonist in the main national and international competitions over the years.

UDIT is recognised with the highest score in the international QS Ranking for teaching quality and employability.


Un grupo de personas interactúa en un evento, mientras dos hombres conversan y exchangean documentos en un ambiente moderno y luminoso.

We Are Here to Advise You

Do you have questions about admission, career paths, or the next steps? Schedule a video call, a campus visit, or a phone call with our Admissions team.

A personalised session to guide you clearly and without obligation.

Curriculum

UDIT has designed a syllabus with synchronous content fully aligned with the current demands of the Fashion Marketing and Communication sector.

*Adobe, WGSN and Copilot license included in your training.

Our Methodology

UDIT Online Training is committed to offering you a cutting-edge learning experience, using the latest technologies and teaching methodologies to create interactive, engaging and effective content.

Our unique and winning methodology is based on a vocation for creativity, innovative and current curricula, the incorporation of technology and innovation as the backbone, training based on real projects and the ability to make effective decisions instilled by the teaching staff.

Study the Online Master in Graphic Design at your own pace, when and where you want. Imagine having total control of your schedule. The virtualcampus is always open, even from your mobile, giving you access to all the content and resources you need.

Are you more productive at night? Do you prefer to study in the library or in your room? It's up to you.

Our virtual campus is the leading platform used by prestigious universities worldwide. You will find everything you need in one place. You have access to all course materials, videos, exercises and discussion forums on the same platform. You will use the latest technologies and teaching methodologies to develop interactive and effective projects.

You will be supported at all times by a team of active professional teachers, mentors and tutors who will provide you with close and personalised attention, answering questions and guiding your projects during your years of training.

Studying online will make it easier for you to network with industry professionals and peers. Forums, discussion groups and virtual events will allow you to showcase your work and receive valuable feedback, as well as build relationships that can open doors for you in the future.

In addition to technical training, we focus on teaching you transversal skills essential for success in the 21st century, such as critical thinking, creativity, resilience and time management. These skills will enable you to adapt to current and future needs, solve complex problems and lead innovative projects.

Una pasarela de moda donde modelos lucen diferentes vestidos en un ambiente elegante.
Employability

Partnerships and companies

We have signed more than 2,400 active internship agreements with leading companies in the sector.

The relationship between University-Company is vital for the professional success of students in real environments:

  • Curricular internships, extendable with extracurricular ones.
  • Possibility of establishing agreements with companies in the students' country of origin.
  • The internships can be validated, facilitating their integration with your study plan.
Logotipo de la marca de moda Dior en color blanco sobre fondo negro.
La imagen presenta la palabra 'ELLE' en un diseño tipográfico elegante y minimalista.
Logotipo en blanco de María Escoté sobre fondo negro.
La imagen muestra el logotipo de la marca Loewe en letras blancas sobre un fondo negro.
Logotipo de la empresa Inditex en color blanco sobre fondo negro.
Logotipo de una marca global de moda.
El logo de El Corte Inglés en un fondo negro.
La imagen muestra la palabra 'FABRA' en un estilo tipográfico moderno sobre un fondo negro.
Logotipo de 'Redondo Brand' en letras blancas sobre fondo negro.
Logotipo de TikTok Shop en un fondo negro.
Logotipo de la revista Harper's Bazaar en un fondo negro.

UDIT Experiences

Experience fashion from the inside.

Throughout the master's degree you will participate in immersive experiences that connect creativity, strategy and brand vision with the real pulse of the sector.

Una presentación de libro sobre 'El Enigma Balenciaga' con María Fernández-Miranda en un evento de moda.

About Fashion

Meetings with brands, agencies and media to understand how a fashion brand is built and communicated today. Talks and workshops with industry leaders to capture trends and real professional criteria.

Un grupo de personas observa a una mujer que está explicando algo en un evento o reunión.

About Fashion Photo

An immersive week dedicated to fashion photography, art direction and visual storytelling. Collaborate with photographers, stylists and brands to experience the creative process of a real campaign.

Una conferencia con un gran público sentado en un auditorio y dos ponentes en el escenario.

Suot Studio Challenge

Creative challenges driven by SUOT Studio to reinterpret how contemporary fashion brands communicate. A space for experimentation where strategy and art direction come together to generate innovative proposals.

Una figura femenina con la cabeza adornada de flores y hojas coloridas.

Sustentare

Conference dedicated to sustainability and responsible innovation in the fashion industry. Meetings and activities that promote an ethical and transformative vision of design, communication and consumption.

Career opportunities

Hundreds of our alumni in the Master's Degree in Fashion Marketing and Communication are already working in the main companies in the sector in areas and positions such as:

  • Fashion marketing management
  • Branding Manager
  • Branding Manager
  • Strategic communication manager / consultant
  • Entrepreneur / freelancer
  • Fashion Communication Manager
  • Responsible for public relations and specialised press coordination.
  • Responsible for collaborations with influencers and brand ambassadors
  • Digital marketing and e-commerce manager / consultant
  • Market and trend analyst
  • Art director in fashion communication
  • Editorial and audiovisual stylist

Campus of Excellence

Our virtual campus uses the leading platform used by the world's leading universities. You will find everything you need in one place. You have access to all course materials, videos, exercises and discussion forums on the same platform. You will use the latest technologies and teaching methodologies to develop interactive and effective projects.

What are the advantages of using our virtual campus?

  • Centralised access to resources: all course materials, communication tools and assessments are integrated in a single place, our virtual campus, facilitating the organisation and access to information.
  • Collaborative tools: discussion forums, wikis and file sharing tools are offered, encouraging interaction between students and teachers.
  • Assessment and feedback: teachers will create and administer online assessments and provide detailed and rapid feedback through the campus.
  • Tracking the process: students will be able to follow their own progress in the course, accessing grades and feedback from teachers.

STUDENT TESTIMONIALS

Professors

We have a first class teaching staff.

The faculty of the Online Master's Degree in Fashion Marketing and Communication is made up of highly qualified teachers, including programme directors, designers, photographers and experts in the sector.

Most of them combine teaching with a recognised professional background in the industry, ensuring practical, up-to-date teaching that is connected to the reality of the sector. They provide students with the necessary skills to design and lead comprehensive brand strategies, aligned with the latest trends and challenges in the fashion world.

María de los Llanos Domínguez

María Llanos Domínguez has a degree in journalism and a master's degree in professional and quality press from the Complutense University of Madrid

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Dra. Llanos Gómez

Llanos Gómez, PhD from the Complutense University (ANECA accreditations), focuses her research on communication and avant-garde art, performance and s

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Julia Sáinz

PhD in Fine Arts from the Complutense University of Madrid (UCM) with

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Ana Vicens Poveda

Researcher and professor of corporate communication and audiovisual communication at the University of

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Ana Llorente

PhD with Cum Laude Qualification with her thesis: "Encounters between architecture and fashion and clothing design (1982- 2010): spaces, agents and

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María Eugenia Blázquez

PhD in Fine Arts from the Complutense University of Madrid (UCM), awarded Cum Laude (2014),

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Isabel García Hiljding

Degree in Bilingual Business Administration and Management from the University of Navarra and Executive Fashion MBA from ISEM Fashion Business School.

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María Adsuara

Graduate in English Philology from the Universitat de València. After completing a Master's degree in Translation, Interpreting and Intercultural S

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Ernesto Naranjo

Ernesto Naranjo, a fashion designer based in Spain, founded his label in 2014 after winning the Mercedes Benz Fashion Talent at Madrid Fashion Week

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Mendía Echeverría

Mendia Echeverria (1989). Photographer from Navarre based in Madrid and Paris. She has a degree in Photography (URJC/TAI), a master's degree in Art

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Admission process

Just follow these simple steps

  1. Ask for information

Fill in the form, call us on 91 555 25 28 or write to us at orientacion.universitaria@udit.es and solve all your doubts about the qualifications you are most interested in.

  1. Get to know UDIT

Arrange a visit to our Madrid campus from Monday to Friday from 10.00 am to 6.00 pm, sign up for the Open Days we hold on Saturdays or the online information sessions.

  1. Take the entrance exam

The process consists of a personal interview with the director of the postgraduate course to assess your profile and motivations.

  1. Formalise your enrolment

Once you have taken the test and have been informed of your admission to UDIT, you must book your enrolment to guarantee your place for the next course. Places are allocated on a first come, first served basis.

Internal Quality Assurance System (IQAS)

Number of places on the Master's Degree in Fashion Marketing and Communication: 70

Provisional timetables and teaching staff may be subject to change. UDIT reserves the right not to offer the degree course if it does not have a minimum number of students.

NEWSLETTER

Be part of the creative network that is transforming design, technology and education.

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Frequently Asked Questions

  • The fashion sector increasingly needs profiles capable of connecting brands with new generations through innovative, digital strategies and with a global vision.

    This master's degree prepares you to lead this change from the heart of Madrid, with a creative and technological approach that is connected to the real industry. You will learn to design campaigns, build brand narratives, collaborate with creative profiles and master key tools of today's fashion marketing.

    Studying at UDIT means being surrounded by working professionals, working with agency methodologies and immersing yourself in a high-level creative environment where fashion and communication are thought of in a strategic and contemporary way.

  • This master's degree is designed for graduates in areas such as Communication, Advertising, Marketing, Fashion, Fine Arts, Design or similar, who want to orient their professional profile towards marketing and strategic communication within the fashion sector.

    It is also an option for those who, from other fields, already work in fashion and are looking to acquire current tools to manage brands, create content or lead communication projects with an impact on the industry.

  • UDIT offers continuous mentoring, guidance and support, as well as a teacher who is close and present throughout the programme. We have a teaching team dedicated to you and your training experience. The care with which we take care of every page, every video, every case you will solve, every feedback you will receive has one goal: that your time at UDIT is memorable and that your professional transformation exceeds your highest expectations.

  • The methodology is designed to be compatible with students' lives, allowing them to learn at their own pace. Detailed schedules with events, deliverables, and sequences of content and assessments are provided to help manage time efficiently. Classes will be live, but students will also be able to watch them on a recorded basis.

  • During the Master you will work on real projects linked to brands, market challenges and specific situations in the fashion sector. The approach is 100% practical: from real briefings to creative proposals and action plans. You will develop campaigns, brand strategies, actions with influencers, content productions, fashion experiences and much more.

    The entire process is evaluated: analysis, strategic approach, creativity, execution and professional presentation. It's not just about "delivering", but about learning to think, create and communicate like a professional in the sector.

    Everything is geared towards you leaving the master's with a solid vision, a powerful portfolio and applicable experience from day one.

  • External internships are optional, but they represent a real opportunity to come into direct contact with the fashion sector. You can do them in companies and agencies specialising in communication, branding, digital marketing, public relations or content production.

    The university has a specific department that accompanies you in the process: from the search for opportunities to the management of the agreement. You choose where you want to focus your profile, and we help you take that step.

    They are internships designed to apply what you learn in the master's degree in real environments, gain experience and start creating your professional network within the industry.

  • Yes, and increasingly so. The sector demands specialised profiles that know how to connect brands with their audience through strategy, creativity and knowledge of the digital environment. It is no longer enough to have good taste or to be up to date with trends: brands need professionals capable of designing narratives, managing image, leading collaborations with influencers, planning campaigns, interpreting data and activating communities.

    Graduates of the master's degree can work in marketing departments, agencies, media, consultancies, showrooms or undertake their own projects. The fashion industry is in full transformation, and this profile is at the heart of the change.

  • Yes, this Master can be subsidised by FUNDAE. Check with our admissions department for all the details. FUNDAE is a public company that manages the funds destined to the training programmed by the companies that will be able to make effective by means of bonuses in their contributions to the Social Security. They promote access, by means of subsidies, to free, quality training for all workers.