DRA. Sandra Bravo Durán

PhD cum laude in Applied Creativity from the University of Navarra, with the thesis Liquid Fashion: a conceptual integration between sociology, physics and innovation. She holds a degree in Sociology from the University of Salamanca and an Executive MBA in Fashion Business Management from ISEM Fashion Business School (University of Navarra).

Her research focuses on the sociology of fashion and consumption, applied creativity and innovation as a driver of change in contemporary aesthetic, symbolic and economic systems. From an interdisciplinary approach, she combines social theory with design methodologies, trend analysis and consumer knowledge to understand how cultural, technological and emotional transformations redefine behaviours and business models.

She has a solid background as a consultant in customer experience, innovation and strategy, having worked in companies such as NTT Data or Runroom, and collaborated with others such as Puentia, in digital transformation, retail and brand development projects. He has also been UX Manager at the startup MyMe, leading initiatives focused on experience design and deep user understanding. Her expertise combines social research with business vision, transforming data and insights into strategic value for organisations.

She is a researcher at UDIT, and collaborates with other institutions such as the University of Navarra, UNIR, Universidad Europea, TECH Universidad Tecnológica and EAE Business School. She is also a mentor in the We Grow programme at IESE Business School, where she accompanies startups and professionals in the development of people-centred business models.