DRA. Sandra Bravo Durán

She holds a PhD in Applied Creativity, awarded cum laude, from the University of Navarra, an Executive Master’s in Fashion Business Management from ISEM Fashion Business School, and a degree in Sociology. An international researcher, consultant and communicator specialising in fashion, consumer behaviour, retail and customer experience, she works at the intersection of academic research and business strategy.

Her main research line, Liquid Fashion, initially developed as her doctoral thesis and currently being developed into a book, explores how trends emerge, spread and evolve, and how they relate to social and cultural change. She has presented her research on fashion and consumer behaviour at international conferences and has published a range of academic and outreach articles.

She combines her professional and research activities with university teaching at various institutions and currently teaches Trade Marketing on UDIT’s Master’s Degree in Fashion Marketing and Communication.