Internal project
Neuro-Colab: Neuro-creativity Co-Lab: Building collaborative convergence in the design of everyday spaces (INC-UDIT-2024-PRO20).
Neurocreativity Co-Lab: Constructing Collaborative Convergence in designing everyday spaces.
research group
Neuro-creativity Co-Lab research group: Building collaborative convergence in the design of everyday spaces.
The Neuro-creativity Co-Lab research group: Building Collaborative Convergence in the Design of Everyday Spaces (NEURO-COLAB)
objectives
- Understand how the physical environment affects the human brain, especially in terms of perception, emotion, cognition and behaviour.
- Develop design guidelines based on neuroscientific evidence, aimed at improving well-being, concentration, creativity and mental health.
- Apply neuroscience technologies (EEG, eye-tracking, GSR, HR) to objectively analyse users' physiological and cognitive responses to different spaces and stimuli.
- Design and validate immersive environments through virtual simulations and physical spaces (Living Lab) to experiment with spatial variables under controlled conditions.
- Investigate the needs and responses of a variety of people with different sensory and cognitive profiles, establishing differentiated and common indicators to guide a more inclusive design.
- Contribute to the development of standards and tools for the evaluation of environmental well-being in educational, work and domestic spaces.
- To promote a new way of designing, located at the intersection between design, technology, science and health, with a user-centred approach and multisensory experience.
- Topromote scientific dissemination and knowledge transfer, creating open resources and collaborations with the educational, institutional and professional sectors.
Lines of research
The lines of research that form part of this research group are as follows:
1.Learning spaces: Study of the impact of interior design in educational environments, with special attention to the learning experience of students with different sensory and cognitive profiles. Spatial variables that influence concentration, memory, creativity and well-being are analysed.
Neuroaesthetics and historical styles: Analysis of how certain architectural or aesthetic styles generate emotional, cognitive and preference responses, and why certain forms, materials or configurations are used.
Social and collaborative spaces: Research on social interaction and spatial behaviour in shared use areas. It explores how design supports or hinders collaboration in educational contexts, especially in universities, and how it influences community cohesion.
Social networks, screens and artificial intelligence: Study of the impact that the physical environment has on the way we use screens, interact with digital content and respond to AI-generated stimuli. It investigates how design can modulate attention, reduce digital fatigue and encourage a more conscious use of technology. Also how AI impacts the brain and metacognition.
Ephemeral and exhibition spaces: Design and simulation of temporary or exhibition installations that allow laboratory testing of users' sensory, emotional and cognitive reactions. It includes the use of immersive technologies to validate proposals in controlled environments.
Neurotechnology and health: Development and evaluation of low-cost devices (such as EEG helmets) to measure brain activity in studies applied to design. Special attention to their adaptation for children and their use in educational and mental health environments.
Project highlights
The most important research projects within this research group:
Competitive project
GIVAH - Generative Immersive Systems for Experience-Driven and Adaptive Co-Design in the Hospitality Industry)
File number: AEI-010500-2025-60
Budget: 20.148,00 €.
Coordinator:AMBIT
PI: Dr. María Beltrán
Dates: 2025-2026
Competitive project
Neuroarchitecture for neurodivergent individuals: creating a wellbeing index of educational spaces for learning for neurodivergent individuals.
File Number: PID2024-157540OA-I00
Budget: 79.375,03 €.
Coordinator: UDIT
PI: Dr. María Beltrán
Dates: 2025-2028
researchers
Research is a fundamental objective of our teachers' activities.
In order to achieve this goal, we rely on excellent researchers.
