Sheila Guerrero Rojas

She is a PhD candidate in Social Psychology at the University of La Laguna, with a hybrid academic background that includes a Bachelor’s Degree in Advertising and Public Relations and a Master’s Degree in Audiovisual Content and Advertising. She has more than a decade of experience in communication, working across areas such as marketing, advertising and research. Her professional career includes roles as Marketing and Communications Manager at major technology companies, innovative start-ups and communication agencies.

She also worked as a reporter for Telemundo 39 (Dallas-Fort Worth) and won an EMMY Award in 2016 for Proyecto-U, in collaboration with Univision and the University of Texas at Arlington (UTA).

Her interest in the intersection of psychology, media and persuasive communication has led her to focus her research on the psychological effects of uncivil communication in digital media, using neuroscience techniques to explore its impact on audience perception and behaviour.

Her teaching experience at both Spanish universities (UAB, ULL) and international institutions (UTA) allows her to integrate an interdisciplinary approach that enriches both her academic work and her students’ learning.