"Artificial Creativity". A masterclass with Fernanda Rocha and Jon Black.

Last 16th March in the auditorium of UDIT took place the masterclass "Artificial Creativity" given by Jon Black and Fernanda Rocha, from Blackbot.

In this meeting, Black and Rocha, CEO and CFO of the company respectively, spoke to attendees about how Artificial Intelligence is creating disruption in the creative economy, what are the opportunities, what are the risks and what is its future.

Jon Black, a graduate in Communication from UNAM and Tec de Monterrey and in Marketing and Advertising from the Universidad Mexicana, is a TEDx, TalentLand and EXMA speaker, a specialist in digital media, web design, Internet and technology, and has taught at various universities and colleges.

Fernanda Rocha, who holds a degree in Marketing and is a specialist in Digital Marketing as well as a graduate in the speciality of Design of Tomorrow, has 13 years in the Digital Marketing industry, during which time she has collaborated with Banamex, Volaris, Liverpool, Samsung Electronics Mexico Snickers, Milky Way, Whiskas, Royal Canin and Pedigree, among others. He also gives classes and lectures at universities, study centres and digital experimentation centres.