The art of wear and tear: why does the voluntarily 'broken' or 'dirty' look still triumph in the fashion world?
In 2022, Balenciaga launched a model of sneakers that quickly went viral: dirty, worn-out and with the name of the brand written on the side in graffiti, the Paris Sneakers. Their success corroborated the weight of a growing phenomenon in the sector: the power of worn aesthetics.
Sandra Bravo, PhD, consultant and professor of Design and Society at the University of Design, Innovation and Technology (UDIT), analyses this new aesthetic.
