The campaign The Atypical University, silver at the Owl 2025 Awards

The Atypical University, the campaign by Big Toys Agency for UDIT, University of Design, Innovation and Technology, has been awarded a silver medal at the Owl Awards, specifically in the category Educational Centre - Strategy, Activation and Brand Experience . 

Directed by Mikel Ortega, alumni and professor at the university, and starring UDIT students themselves, this campaign reflects the extraordinary character of the institution and each and every one of the members of its community . 

Organised by Educafestival, these awards are created with the aim of recognising the best communication campaigns with educational themes, taking into account their value and educational content, the strategy developed, their creativity and innovation and, of course, the results obtained. 

The award ceremony took place on Monday 1 December in the auditorium of CaixaForum Madrid, with Helena de Fuentes, a businesswoman and presenter with extensive experience, as host and with a clear slogan as the axis around which the whole event was built: Ideas that awaken Ideas. 

In addition to awarding prizes to those campaigns that have stood out throughout the year, the event allowed attendees to connect with their counterparts from other organisations and companies and to discuss the current situation of the sector .