Walking the dog, shopping, after dinner... the triumph of the everyday in fashion campaigns.
Why has this way of presenting novelties become one of the recurring strategies in recent seasons?
In the opinion of Llanos Gómez Menéndez, doctor and lecturer in the Fashion Department at UDIT, University of Design, Innovation and Technology, this type of campaign "tries to appeal directly to the potential consumer through a rereading in a costumbrist key that constitutes an invitation to insert these articles in their present: in other words, luxury in everyday life".
