Referentum Talks 2024

On 20 and 21 November, UDIT, University of Design, Innovation and Technology will host the IV edition of Referentum Talks, an annual meeting to share knowledge and learning about graphic design and visual culture, to showcase contemporary graphic excellence.

Coordinated and led by the designer and art director José Bardera, these two days of free access at UDIT aim to explore and navigate the past, present and future of graphic design with the help of top studios such as Mendesaltaren and HEY, figures such as the graphic designer Sonia Sánchez, the illustrator Verónica Grech and the creative director Lara Lussheimer.

Agenda Wednesday 20 November

16.45 - Presentation of the event

17.00 h. to 17.45 h. - Lara Lussheimer, Creative and Art Direction and alumni of Multimedia and Graphic Design at UDIT. In addition to her time at Fabrica, where she directed a campaign for Benetton, she has worked for agencies such as Codea Studio for clients such as Puma in others, while exploring and developing projects around visual metaphor and photography.

18.00 h. to 18.45 h. - Fondo Supper Club, a creative studio founded by Nora Silva, Sara Oldenburg, Belén Cabello and Marta Moya, which combines food design and art in the development of its projects. Using gastronomy as a language and common denominator between cultures, Fondo's multidisciplinary team has worked with renowned brands such as Bimba y Lola, Carolina Herrera and Loewe, promoting their new products and collections through the creation of unique events and experiences.

19.00 h. to 19.45 h.

• Sonia Sánchez, Graphic designer who has developed editorial design, visual identity and art direction projects for different cultural and publishing institutions such as AECID, Biblioteca Nacional, Fundación Mapfre, Fundación Telefónica, MoMA, Musée d'Orsay, Museo Arqueológico Nacional, Museo Cristóbal Balenciaga, Museo Picasso Málaga, Museo del Prado, Museo Thyssen-Bornemisza and Phaidon, among others.

20.00 - Closing of the event

Agenda Thursday 21 November

16:45 - Presentation of the event

17.00 h. to 17.45 h.- Mendesaltaren, Digital Product & Branding Boutique. The studio that was born in 2017 from the work of its founding partners, André Mendes and Danny Saltaren with the purpose of defining digital products with an excellent visual finish. It is characterised by the rebelliousness of opposing the established. They have worked for clients such as Opticalia, Intermundial, Luzia and ioBuilders.

18.00 h. to 18.45 h. - Verónica Grech, illustrator and creative. She stands out for her use of colour, form and space in her work. She has worked for clients such as The Telegraph (UK), The Los Angeles Times, The Wall Street Journal, The Boston Globe, The Washington Post, The New York Observer, Vogue, Rebook and Pull&Bear, among others.

19.00 h. to 19.45 h.

• Verónica Fuertes, founder and creative director of HEY, the Barcelona-based studio specialised in developing creative strategies and visual languages for clients from all over the world, including ISDIN, Rainbow Wool, Balvi Chess and Casa Montjuïc. Verónica is also a member of the AGI (Association Graphique International) since 2024.

20.00 h.

• Concert and farewell