Laura Saldaña, researcher and teacher of the Degree in Fashion Design at UDIT, University of Design, Innovation and Technology, has been in charge of designing and making, in collaboration with Sara Brandi, alumni of the aforementioned degree, the dress worn by Alexia Putellas in the latest Vodafone campaign .
It is a made-to-measure design created exclusively for the FC Barcelona and Spanish National Football Team player, on the occasion of her participation in this campaign, with bright red, asymmetrical cut and ruffles as the protagonists .
A high-impact project in which teachers and students have worked hand in hand and against the clock, also being able to be part of the whole process, including the fitting, together with the production and styling team, and, of course, the shooting .
This dress, conceived as the flagship look of the campaign starring Alexia Putellas, perfectly reflects the talent of UDIT and its commitment to excellence.