UDIT sponsors Producto Fresco 2025, the great Product Design exhibition organised by DIMAD
Promoted by DIMAD, Association of Designers of Madrid, and sponsored by UDIT, University of Design, Innovation and Technology, Producto Fresco is an initiative that aims to bring together and promote Madrid's talent in the field of Product Design.
UDIT actively participates in the exhibition, and does so through its teaching team and the students themselves. David Pérez Medina, Director of the Master's Degree in Graphic Design at UDIT, and students of this degree have worked on the design of the graphic identity of the edition.
The design of the exhibition space was also the responsibility of the University, specifically Nadia Vasileva, Director of the Master's in Interior Design, who was supported by students of the same. For this, more than 4,200 black bricks have been used, thanks to the collaboration of Cerámicas la Paloma, with which an interesting immersive space has been created.
This joint and transversal work is allowing students to transfer all the knowledge acquired in the classroom to real life.
8 UDIT students' projects selected
The talent of the young designers trained at UDIT can also be enjoyed in the exhibition itself, which will include a total of 8 proposals by 13 students and alumni of the University.
ION, by Jerónimo Martínez; Biomad, by Rita Laura Pereda Hidalgo; R.A.I.S.S., by Jaime Campos Berriatua, Mateo Magaz Fernández, Guillermo Fernández Arias, Pablo Gil García De Viedma and Antonio Alejandro González Carrasco; DESVAJILLA, by Bárbara Benayas Ortega; Tratteggio, by Sofía Martín Franco; Oli, by Livia Clementina Prado Charaf; Uovo, by Sofía Ruiz Brenlla; and Knett, by Begoña Sunye de Terry and María Sánchez Sierra, were the projects recognised by the Specialised Selection Committee and will therefore be exhibited at Producto Fresco 2025.
The Producto Fresco 2025 Exhibition can be visited between 16 June and 14 September, from 16:00 to 21:00 hours, from Tuesday to Friday, and between 11:00 and 21:00 hours on Saturdays, Sundays and public holidays, at Central de Diseño (Matadero Madrid - Paseo de la Chopera, 14).
