II Artificial Intelligence Forum organised by La Asociación de Empresas de la Comunicación (La FEDE)

The Auditorium of the University Campus of UDIT, University of Design, Innovation and Technology, hosted last Thursday 27 February, from 09:10 hours, the 2nd edition of the Artificial Intelligence Forum organised by La FEDE, the Federation of Advertising and Communication Companies.

On this occasion, the Forum counted with the collaboration of companies such as Google, Exterior Plus or Mediaplus Equmedia and different professionals from La FEDE, UDIT, Good Rebels, Recúbica, GitHub, Phyleas, Internet República, Círculo de Ingenio Analítico, DigitalEs or the European School of Madrid participated as speakers.

Agenda of the Conference

09:10h. Opening and introduction

• Elia Méndez
  • General Director of La FEDE

• Maite Rodríguez
  • President of The FEDE

• Dr. Juan Cayón Peña
  • Rector Magnificent of UDIT, University of Design, Innovation and Technology

09:30h. The impact of artificial intelligence on business and society

• Ángel Barbero
  • Head of Strategy and Research at Good Rebels and Founding CEO of Recúbica

10:00h. Optimising processes and increasing productivity

• Juanjo Carmena
  • Director, Microsoft & Partner Solutions Sales EMEA of GitHub & Co-founder of Phyleas

10:30h. Business strategy. Differentiation through AI

• Ismael El-Qudsi
  • CEO of Internet Republica

• Juanan Roncero
  • Innovation Director of Internet República

11:00h. Market intelligence: How to know your consumers better thanks to AI?

• Macarena Estévez
  • Founder of the Círculo de Ingenio Analítico (Analytical Ingenuity Circle)

11:30h. Augmented Executives. How artificial intelligence brings new super capabilities to the leader.

• Beatriz Arias
  • Director of Digital Transformation at DigitalES

12:00h. Where we are going. Possible areas of future impact of AI in our sector.

• Jorge Calvo Martín
  • Professor, Researcher & Director of Innovation and Data Analytics at the European College of Madrid

12:30h. Conclusions

• Elia Méndez
  • Director General of the FEDE

12:35h. Coffee networking

You can find all the information about the event here and register through this link.