Training in the Advertising Sector. Key to transformation and growth

On Tuesday 4 February, the Auditorium of the Design and Creative Industries Campus of UDIT, University of Design, Innovation and Technology, hosted the event "Training in the Advertising Sector. Key to transformation and growth", organised by the Advertising CPS.

Through a carefully designed training and information programme, the keys to adapting training to the new demands of the sector were explored, from digitalisation to strategies for boosting the growth of advertising teams.

Agenda of the day

09:45 - Welcome

• Elvira Torres
  • CEO of S22 Digital

10:00 - Presentation of the Sectorial Joint Committee (CPS)

• Roberto García Sánchez - Member of the Advertising Companies Joint Committee (UGT).

• Elia Méndez
  • General Director of the Association of Communication Companies (FEDE).

10:30 - Training in the advertising sector.

Moderator: Rafael Povo, Director of the Degree in Advertising and Branding - UDIT

• To be confirmed ( CCOO)

• Roberto García Sánchez, Member of the Joint Committee of Advertising Companies (UGT).

• Lourdes González, Representative of the Association of Transformative Creativity Agencies (ACT).

• Natalia Sacristán, Representative of the Association of Media Agencies (AM).

• Elia Méndez, General Director of the Association of Communication Companies (FEDE).

11:15 - Coffee break

11:45 - Training demands of the private sector

Moderator: Elia Mendez - General Director of the Association of Communication Companies (La FEDE)

• Sandra Polonio
  • People, Culture and Organisation Director of Grow

• Alfonso Garrido-Lestache
  • Chief People Officer of JCDecaux Spain

• Fernando Montañés- Professor of Advertising at UAM and at Nebrija University

• Otilio González, Creative Director at MAO think tank and Professor of Advertising at UDIT

12:45 - Conclusions

• Elvira Torres
  • CEO of S22 Digital