Who decides what colour is in fashion?
Fashion colour" is a common expression in the world of design and consumerism, but behind it is a complex process that involves more than just aesthetic choices. The colours we wear each season are not the result of chance; they respond to a system that combines social trends, market studies and cultural predictions.
Sandra Bravo Durán, Sociologist and Doctor in Applied Creativity at UDIT - University of Design, Innovation and Technology, signs this article in Voz Pópuli.
