Daniel Alcolea, a graduate in Multimedia and Graphic Design from UDIT, University of Design, Innovation and Technology, has won a Bronze in the Student Concepts category of the prestigious Pentawards 2025, a leading platform and community dedicated to packaging design, with his project Cabezonas by Ambar.
This project aims to promote the Baturra culture through design, specifically through the beer brand Ambar, a hallmark of the city of Zaragoza.
Cabezonas is conceived as a new line of special beers, which embodies a character almost as daring as that of the Baturros themselves. Thus, Daniel Alcolea, far from falling into clichés such as the Basílica del Pilar, reinterprets these traditional bigheads through a fun and cartoonish style, which highlights the strong personality of the beers.
Each label not only describes the variety of the beer, but also connects it with a distinctive feature of the big-head and is accompanied by a song belonging to the folklore of Maño.