Held at the University Campus of UDIT, University of Design, Innovation and Technology, the E Day 2023 of the Club de Creativos consisted of a hackathon in which six teams worked together to solve a proposal, and the Inspirational Day, in which the finalist projects were announced.
The winning project of this Inspirational Day was that of Gabriela Carranza and Nagore Olave, students of the Degree in Fashion Management and Communication at UDIT, University of Design, Innovation and Technology, who worked together with Macarena Paniagua, Raquel Ávila and María Romo, students from other university institutions, with whom they came up with a marketing campaign for the J&B brand.
"Previas J&B" proposes the creation of several spaces in different university cities, where young people, by means of a code hidden in the brand's whisky bottles, would have access to enjoy a "pre-party". This code would be redeemable on a landing page of the well-known brand and would unlock tickets to access the event.
A proposal that aims to increase product sales while providing a solution for young people looking for a place to meet.
Collaborating in the training of creatives
It was last November when UDIT, University of Design, Innovation and Technology became a member of the Club de Creativos (c de c), a non-profit organisation that aims to improve the quality of creative work in Spain, as well as to defend creativity as the most powerful tool for business growth.
An agreement that serves as a boost and reinforcement for the Degree in Advertising and Brand Creation at UDIT, as well as for the rest of the degrees in the Audiovisual and Graphic Creation Area of the University.
