INSPIRATHON '25: The very, very big design challenge

On Tuesday 25 March at 10:00 a.m., the Auditorium of the Design and Creative Industries Campus of UDIT, University of Design, Innovation and Technology, hosted the inauguration of a new edition of INSPIRATHON, the creative and design marathon that seeks to highlight the transformative power of the creativity of young designers in Spain.

This initiative poses a challenge in which, based on a briefing that will be given on 25 March, participants have a week to create their proposals.

This year's creative challenge is developed in collaboration with L'Oreal Paris and El Duende magazine and participation is open to all UDIT undergraduate and Master's students.

Register here to receive the participation code to submit your creations.

AGENDA 

• 10:00 hrs. -Welcome INSPIRATHON '25

• 10:30 hrs. Patricia Muñoz, Brand Purpose & Advocacy COM Manager of L'Oreal Paris - What is L'Oreal Paris and what is its visual inspiration?

• 11:00 hrs. Documentary Because I'm worth it

• 11:30 hrs. Fundación Mujeres - Presentation of case studies and explanation of the campaign

• 12:30 hrs. Launch of the challenge

• 12:40 hrs. El Duende: Explanation on the visibility of the proposals received.