Masterclass by Mauricio Cedraz: Processes, tools and real challenges at NATEEVO

On Wednesday 18 June at 18:30, the Innovation Hub of the UDIT Campus of Technology, Innovation and Applied Sciences was visited by Mauricio Cedraz, Experience Design Manager at NATEEVO, a VASS Group company that offers solutions to accelerate the digital transformation of organisations, where he leads the UX, UI and Service Design teams.

Under the title "Processes, tools and real challenges at NATEEVO", the session, organised by the Master in User Experience for the Design of Digital Products and Services, explored NATEEVO's work methodology, from strategic definition to final delivery, including tools and team dynamics, so that students got a direct insight into what design involves in the professional world.

With more than 15 years of international experience in digital design, Mauricio Cedraz has worked for major brands helping them build experiences that are people-centred, accessible and emotionally meaningful.