Laura Casado, a graduate in Multimedia and Graphic Design from UDIT, University of Design, Innovation and Technology, has made a creative collaboration with the fashion brand Kaotiko.
Born in 1999 with the idea of creating something different and authentic, and with this goal in mind, the brand proposed to the young designer the challenge of personalising one of its garments with a unique design that would represent the innovative essence of the brand and, at the same time, reflect Laura Casado's own identity .
In response to this challenge, she chose a basic black garment to give prominence to the personalisation, for which she used the vinyl technique. In this way, Laura Casado created a design for the back and a different one for the front, for which she made a fun illustration accompanied by the phrase 'hold on, I'm overstimulated' which, as she herself has commented, reflects her personality to perfection .
She also documented the whole process and, both she and the brand itself, shared it on their social media profiles, achieving a great reach .