Cristina Valilla Arróspide

She holds a PhD from the Complutense University of Madrid, a Master’s degree in Fashion and Luxury Marketing and Communication from the UCM, and a Master’s degree in International Tourism Management from Rey Juan Carlos University. She is currently a consultant in the Brand department at Weber Shandwick and contributes to the Master’s in Fashion Marketing and Communication at UDIT. She has published several academic articles in indexed journals and won the Best Extended Abstract award at AIRSI 2021.