Marga Velar Lera

She holds a PhD in Communication from Carlos III University in Madrid and a Master’s degree in Fashion Business Administration and Management from ISEM, University of Navarra. Her professional career has spanned the fields of communication strategy, branding and creativity, both in consultancy and in projects linked to fashion and culture. She has worked in consultancy, research and project management for organisations across various sectors, and regularly participates in national and international conferences and academic activities. She is currently a lecturer in Communication Strategies and Creativity at CESAG–Pontifical University of Comillas and teaches on the Master’s in Fashion Marketing and Communication at UDIT. Her research focuses on strategic brand management, brand storytelling and the relationships between culture, identity and communication.